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Mass affluence :seven new rules of m...
~
Johnson, Brian, (1960-)
Mass affluence :seven new rules of marketing to today's consumer /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Mass affluence :Paul Nunes, Brian Johnson.
Reminder of title:
seven new rules of marketing to today's consumer /
Author:
Nunes, Paul,
other author:
Johnson, Brian,
Published:
Boston, Mass. :Harvard Business School Press,c2004.
Description:
xvii, 269 p. :ill. ;24 cm.
Subject:
Affluent consumersUnited States.
Online resource:
http://www.loc.gov/catdir/toc/ecip0415/2004002471.html
ISBN:
1591391962 :
Mass affluence :seven new rules of marketing to today's consumer /
Nunes, Paul,1963-
Mass affluence :
seven new rules of marketing to today's consumer /Paul Nunes, Brian Johnson. - Boston, Mass. :Harvard Business School Press,c2004. - xvii, 269 p. :ill. ;24 cm.
Includes bibliographical references (p. [235]-253) and index.
ISBN: 1591391962 :NT975
LCCN: 2004002471Subjects--Topical Terms:
258351
Affluent consumers
--United States.
LC Class. No.: HF5415.1 / .N86 2004
Dewey Class. No.: 658.8
Mass affluence :seven new rules of marketing to today's consumer /
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seven new rules of marketing to today's consumer /
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Paul Nunes, Brian Johnson.
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Boston, Mass. :
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Harvard Business School Press,
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xvii, 269 p. :
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ill. ;
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24 cm.
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Includes bibliographical references (p. [235]-253) and index.
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Table of contents
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http://www.loc.gov/catdir/toc/ecip0415/2004002471.html
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http://www.loc.gov/catdir/toc/ecip0415/2004002471.html
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320000261679
西方語文圖書區(四樓)
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http://www.loc.gov/catdir/toc/ecip0415/2004002471.html
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