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Mass affluence :seven new rules of m...

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Johnson, Brian, (1960-)

Mass affluence :seven new rules of marketing to today's consumer /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Mass affluence :Paul Nunes, Brian Johnson.
Reminder of title:	seven new rules of marketing to today's consumer /
Author:	Nunes, Paul,
other author:	Johnson, Brian,
Published:	Boston, Mass. :Harvard Business School Press,c2004.
Description:	xvii, 269 p. :ill. ;24 cm.
Subject:	Affluent consumersUnited States.
Online resource:	http://www.loc.gov/catdir/toc/ecip0415/2004002471.html
ISBN:	1591391962 :

Mass affluence :seven new rules of marketing to today's consumer /
Nunes, Paul,1963-

Mass affluence :seven new rules of marketing to today's consumer /Paul Nunes, Brian Johnson. - Boston, Mass. :Harvard Business School Press,c2004. - xvii, 269 p. :ill. ;24 cm.

Includes bibliographical references (p. [235]-253) and index.

ISBN: 1591391962 :NT975

LCCN: 2004002471Subjects--Topical Terms:

258351
Affluent consumers
--United States.

LC Class. No.: HF5415.1 / .N86 2004

Dewey Class. No.: 658.8

Mass affluence :seven new rules of marketing to today's consumer /
LDR:00728cam 22001934a 450 001 177177
005 20050527102640.0
008 090528s2004 maua b 001 0 eng
010 $a 2004002471
020 $a 1591391962 : $c NT975
035 $a 00285257
042 $a pcc
043 $a n-us---
050 0 0 $a HF5415.1 $b .N86 2004
082 0 0 $2 22 $a 658.8
100 $a Nunes, Paul, $d 1963- $3 258350
245 1 0 $a Mass affluence : $b seven new rules of marketing to today's consumer / $c Paul Nunes, Brian Johnson.
260 $a Boston, Mass. : $c c2004. $b Harvard Business School Press,
300 $a xvii, 269 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. [235]-253) and index.
650 $a Affluent consumers $z United States. $3 258351
650 $a Consumer behavior $z United States. $3 219970
650 $a Consumer satisfaction $z United States. $3 258352
650 $a Consumers $z United States. $3 258353
650 $a Marketing $z United States. $3 199082
650 $a Product management $z United States. $3 258354
700 $a Johnson, Brian, $d 1960- $3 258349
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/ecip0415/2004002471.html $z http://www.loc.gov/catdir/toc/ecip0415/2004002471.html

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Inventory Number

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320000261679

西方語文圖書區(四樓)

1圖書

一般圖書

HF5415.1 N972 2004

一般使用(Normal)

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1 records • Pages 1 •
1

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http://www.loc.gov/catdir/toc/ecip0415/2004002471.html

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