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The financial services marketing han...

Ehrlich, Evelyn, (1950-)

The financial services marketing handbook :tactics and techniques that produce results /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The financial services marketing handbook :Evelyn Ehrlich and Duke Fanelli.
Reminder of title:	tactics and techniques that produce results /
Author:	Ehrlich, Evelyn,
other author:	Fanelli, Duke,
Published:	Princeton, NJ :Bloomberg Press,2005.
Description:	xii, 262 p. :ill. ;25 cm.
Subject:	Financial services industryMarketing.United States
Online resource:	http://www.loc.gov/catdir/toc/ecip0417/2004009637.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy0715/2004009637-d.html
ISBN:	8179922944 :

The financial services marketing handbook :tactics and techniques that produce results /
Ehrlich, Evelyn,1950-

The financial services marketing handbook :tactics and techniques that produce results /Evelyn Ehrlich and Duke Fanelli. - 1st ed. - Princeton, NJ :Bloomberg Press,2005. - xii, 262 p. :ill. ;25 cm.

Includes bibliographical references and index.

ISBN: 8179922944 :NT2978

LCCN: 2004009637Subjects--Topical Terms:

258460
Financial services industry
--Marketing.--United States

LC Class. No.: HG181 / .E38 2004

Dewey Class. No.: 332.1/068/8

The financial services marketing handbook :tactics and techniques that produce results /
LDR:00981cam 22002414a 450 001 177252
003 DLC
005 20070720150443.0
008 090528s2005 njua b 001 0 eng
010 $a 2004009637
020 $a 8179922944 : $c NT2978
035 $a 00285332
040 $a DLC $c DLC $d DLC
042 $a pcc
043 $a n-us---
050 0 0 $a HG181 $b .E38 2004
082 0 0 $2 22 $a 332.1/068/8
100 $a Ehrlich, Evelyn, $d 1950- $3 258459
245 1 4 $a The financial services marketing handbook : $b tactics and techniques that produce results / $c Evelyn Ehrlich and Duke Fanelli.
250 $a 1st ed.
260 $a Princeton, NJ : $c 2005. $b Bloomberg Press,
300 $a xii, 262 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references and index.
650 $a Financial services industry $z United States $x Marketing. $3 258460
650 $a Financial planners $x Marketing. $3 258461
650 $a Customer relations. $3 202164
650 $a Financial services industry $x Computer network resources. $3 258462
700 $a Fanelli, Duke, $d 1954- $3 258458
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/ecip0417/2004009637.html $z http://www.loc.gov/catdir/toc/ecip0417/2004009637.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0715/2004009637-d.html $z http://www.loc.gov/catdir/enhancements/fy0715/2004009637-d.html