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B2B Brand Management /

Record Type:	Electronic resources : Monograph/item
Title/Author:	B2B Brand Management /by Philip Kotler, Waldemar Pfoertsch.
Author:	Kotler, Philip.
other author:	Pfoertsch, Waldemar.
Published:	Berlin, Heidelberg :Springer Berlin - Heidelberg,2006.
Description:	v.: digital
Subject:	Economics
Online resource:	http://libsw.nuk.edu.tw/login?url=http://dx.doi.org/10.1007/3-540-44729-6
ISBN:	9783540253600 (paper)

B2B Brand Management /
Kotler, Philip.

B2B Brand Management /[electronic resource] /by Philip Kotler, Waldemar Pfoertsch. - Berlin, Heidelberg :Springer Berlin - Heidelberg,2006. - v.: digital

ISBN: 9783540253600 (paper)Subjects--Topical Terms:

187507
Economics

LC Class. No.: HD69.B7 / K68 2006

Dewey Class. No.: 338.4

B2B Brand Management /
LDR:00824nmm _22002295a_450 001 177930
003 Springer
005 20070817094818.0
006 m e
007 cr nn 008mamaa
008 090528s2006 gw j eng d
020 $a 9783540253600 (paper)
020 $a 9783540447290 (electronic bk.)
035 $a 00286842
050 0 0 $a HD69.B7 $b K68 2006
082 0 4 $2 22 $a 338.4
090 $a HD69.B7 $b K87 2006
100 0 $a Kotler, Philip. $3 217351
245 1 0 $a B2B Brand Management / $c by Philip Kotler, Waldemar Pfoertsch. $h [electronic resource] /
260 # $a Berlin, Heidelberg : $c 2006. $b Springer Berlin - Heidelberg,
300 $b v.: digital
650 # 0 $a Economics $3 187507
650 # 0 $a Industrial management $3 253320
650 # 0 $a Marketing $3 236505
650 # 0 $a Economics/Management Science $3 253285
650 # 0 $a Management $3 236910
700 0 # $a Pfoertsch, Waldemar. $3 259677
856 4 0 $a http://dx.doi.org/10.1007/978-3-540-44729-0
856 4 0 $u http://libsw.nuk.edu.tw/login?url=http://dx.doi.org/10.1007/3-540-44729-6 $z http://dx.doi.org/10.1007/3-540-44729-6
950 $a Business and Economics (Springer-11643; ZDB-2-SBE)

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000000005487

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EB HD69.B7 K87 2006

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1 records • Pages 1 •
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http://libsw.nuk.edu.tw/login?url=http://dx.doi.org/10.1007/3-540-44729-6

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