國立高雄大學圖資館 |

登入

回首頁

International Advertising and Communication :Current Insights and Empirical Findings /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	International Advertising and Communication :edited by Sandra Diehl, Ralf Terlutter.
其他題名:	Current Insights and Empirical Findings /
其他作者:	Diehl, Sandra.
出版者:	Wiesbaden :Deutscher Universitats-Verlag/GWV Fachverlage GmbH, Wiesbaden,2006.
面頁冊數:	v.: digital
標題:	Economics
電子資源:	http://dx.doi.org/10.1007/3-8350-5702-2
ISBN:	9783835004559 (paper)

International Advertising and Communication :Current Insights and Empirical Findings /
International Advertising and Communication :Current Insights and Empirical Findings /[electronic resource] :edited by Sandra Diehl, Ralf Terlutter. - Wiesbaden :Deutscher Universitats-Verlag/GWV Fachverlage GmbH, Wiesbaden,2006. - v.: digital

ISBN: 9783835004559 (paper)Subjects--Topical Terms:

187507
Economics

Dewey Class. No.: 327

International Advertising and Communication :Current Insights and Empirical Findings /
LDR:00787nmm _22002055a_450 001 177957
003 Springer
005 20070816170446.0
006 m e
007 cr nn 008mamaa
008 090528s2006 gw j eng d
020 $a 9783835004559 (paper)
020 $a 9783835057029 (electronic bk.)
035 $a 00286869
082 0 4 $2 22 $a 327
090 $a HF5827 $b .I61 2006
245 0 0 $a International Advertising and Communication : $b Current Insights and Empirical Findings / $c edited by Sandra Diehl, Ralf Terlutter. $h [electronic resource] :
260 # $a Wiesbaden : $c 2006. $b Deutscher Universitats-Verlag/GWV Fachverlage GmbH, Wiesbaden,
300 $b v.: digital
650 # 0 $a Economics $3 187507
650 # 0 $a Marketing $3 236505
650 # 0 $a Economics/Management Science $3 253285
700 0 # $a Diehl, Sandra. $3 259712
700 0 # $a Terlutter, Ralf. $3 259713
856 4 0 $u http://libsw.nuk.edu.tw/login?url=http://dx.doi.org/10.1007/3-8350-5702-2 $z http://dx.doi.org/10.1007/3-8350-5702-2
950 $a Business and Economics (Springer-11643; ZDB-2-SBE)