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International Advertising and Communication :Current Insights and Empirical Findings /

Record Type:	Electronic resources : Monograph/item
Title/Author:	International Advertising and Communication :edited by Sandra Diehl, Ralf Terlutter.
Reminder of title:	Current Insights and Empirical Findings /
other author:	Diehl, Sandra.
Published:	Wiesbaden :Deutscher Universitats-Verlag/GWV Fachverlage GmbH, Wiesbaden,2006.
Description:	v.: digital
Subject:	Economics
Online resource:	http://dx.doi.org/10.1007/3-8350-5702-2
ISBN:	9783835004559 (paper)

International Advertising and Communication :Current Insights and Empirical Findings /
International Advertising and Communication :Current Insights and Empirical Findings /[electronic resource] :edited by Sandra Diehl, Ralf Terlutter. - Wiesbaden :Deutscher Universitats-Verlag/GWV Fachverlage GmbH, Wiesbaden,2006. - v.: digital

ISBN: 9783835004559 (paper)Subjects--Topical Terms:

187507
Economics

Dewey Class. No.: 327

International Advertising and Communication :Current Insights and Empirical Findings /
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020 $a 9783835057029 (electronic bk.)
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245 0 0 $a International Advertising and Communication : $b Current Insights and Empirical Findings / $c edited by Sandra Diehl, Ralf Terlutter. $h [electronic resource] :
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300 $b v.: digital
650 # 0 $a Economics $3 187507
650 # 0 $a Marketing $3 236505
650 # 0 $a Economics/Management Science $3 253285
700 0 # $a Diehl, Sandra. $3 259712
700 0 # $a Terlutter, Ralf. $3 259713
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950 $a Business and Economics (Springer-11643; ZDB-2-SBE)