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Pedestrian modern: Shopping, modern ...

Princeton University.

Pedestrian modern: Shopping, modern architecture and the American metropolis, 1935--1955.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Pedestrian modern: Shopping, modern architecture and the American metropolis, 1935--1955.
Author:	Smiley, David.
Description:	487 p.
Notes:	Adviser: Christine Boyer.
Notes:	Source: Dissertation Abstracts International, Volume: 67-09, Section: A, page: 3196.
Contained By:	Dissertation Abstracts International67-09A.
Subject:	Architecture.
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3236194
ISBN:	9780542894619

Pedestrian modern: Shopping, modern architecture and the American metropolis, 1935--1955.
Smiley, David.

Pedestrian modern: Shopping, modern architecture and the American metropolis, 1935--1955. - 487 p.

Adviser: Christine Boyer.

Thesis (Ph.D.)--Princeton University, 2006.

The dissertation follows the mid-twentieth century work of Kenneth Welch, Morris Ketchum and Victor Gruen, among other architects engaged in retail design, and examines and how they interacted with the contemporary professional and publishing cultures. In their practices, these architects joined modernist architectural theory not to corporate office buildings, cultural institutions or homes but to the most ostensibly "pedestrian" of program types. In both the dense commercial districts within the city core and the spreading settlement without, many architects and architectural observers framed the retail district or "store group" as a testing ground of modernist practices: efficient networks of circulation transparently rendered in steel, glass and aluminum. A variety of modernist urban, community and landscape planning strategies were deployed. The mid-century shopping center was an integral part of mid-century architectural and urban design theory, best understood in terms of the neighborhood unit and the superblock, and in terms of the combined effects of economic expansion and a broadly interpreted nuclear threat. And with population and consumption continuing their historic dispersal to the region, the dissertation also examines the rhetoric of "suburbanization". Used so often to index modernist planning effects, "suburbanization" has become allegorical, shifting meaning away from architecture towards one if its possible entanglements.

ISBN: 9780542894619Subjects--Topical Terms:

208437
Architecture.

Pedestrian modern: Shopping, modern architecture and the American metropolis, 1935--1955.
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245 1 0 $a Pedestrian modern: Shopping, modern architecture and the American metropolis, 1935--1955.
300 $a 487 p.
500 $a Adviser: Christine Boyer.
500 $a Source: Dissertation Abstracts International, Volume: 67-09, Section: A, page: 3196.
502 $a Thesis (Ph.D.)--Princeton University, 2006.
520 # $a The dissertation follows the mid-twentieth century work of Kenneth Welch, Morris Ketchum and Victor Gruen, among other architects engaged in retail design, and examines and how they interacted with the contemporary professional and publishing cultures. In their practices, these architects joined modernist architectural theory not to corporate office buildings, cultural institutions or homes but to the most ostensibly "pedestrian" of program types. In both the dense commercial districts within the city core and the spreading settlement without, many architects and architectural observers framed the retail district or "store group" as a testing ground of modernist practices: efficient networks of circulation transparently rendered in steel, glass and aluminum. A variety of modernist urban, community and landscape planning strategies were deployed. The mid-century shopping center was an integral part of mid-century architectural and urban design theory, best understood in terms of the neighborhood unit and the superblock, and in terms of the combined effects of economic expansion and a broadly interpreted nuclear threat. And with population and consumption continuing their historic dispersal to the region, the dissertation also examines the rhetoric of "suburbanization". Used so often to index modernist planning effects, "suburbanization" has become allegorical, shifting meaning away from architecture towards one if its possible entanglements.
520 # $a The normalization of modernist formal and planning methods is an established avenue of study, but retail design has only recently been examined. Moreover, these two threads, modernist methods and retail design, are rarely considered to be related: shopping centers in particular are framed with respect to suburbanization and not to modern architecture and its discourse.
520 # $a This "pedestrian modern" joins two threads that defined shopping in architectural culture at mid-century. By its complicity with consumption and mass culture, the store was a less respected professional undertaking. At the same time, the images and connotations of walking compensated for many of the problems of modernity.
520 # $a This dissertation argues that the store and the shopping center were crucial instruments through which American architects between 1935 and 1955 interpreted and shaped modernist architectural and urban principles.
590 $a School code: 0181.
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