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Campaign professionalization and the...

Smith, Jennifer Kirstin.

Campaign professionalization and the transformation of party organization in Britain and Germany.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Campaign professionalization and the transformation of party organization in Britain and Germany.
Author:	Smith, Jennifer Kirstin.
Description:	318 p.
Notes:	Adviser: Donald Green.
Notes:	Source: Dissertation Abstracts International, Volume: 67-12, Section: A, page: 4688.
Contained By:	Dissertation Abstracts International67-12A.
Subject:	Political Science, General.
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3243701
ISBN:	9780542995743

Campaign professionalization and the transformation of party organization in Britain and Germany.
Smith, Jennifer Kirstin.

Campaign professionalization and the transformation of party organization in Britain and Germany. - 318 p.

Adviser: Donald Green.

Thesis (Ph.D.)--Yale University, 2006.

This project is a comparative study of the transformation of political campaign technique and organization. Its empirical scope covers the post-World War II campaigning experience of four West European political parties: the Christian Democratic Union and Social Democratic Party in Germany, and the Labour and Conservative parties in the United Kingdom. It offers a conceptualization of the broad transformation that has occurred in these and other parties' election campaigns---treating it in terms of two elements, professionalization and outsourcing---and it traces the professionalization process, and its consequences for party organization, in three specific areas of the campaign: opinion research, publicity (largely advertising), and the local campaign on the ground. Finally, drawing on the insights gleaned from this investigation, it proposes and illustrates two analytic frameworks within which to understand the recent development of campaigns and parties: first, an analysis of the determinants of organizational outsourcing that draws on economic theories of vertical integration and the boundaries of the firm; and second, an analysis of the process of campaign professionalization that calls attention to its contested, political nature.

ISBN: 9780542995743Subjects--Topical Terms:

212408
Political Science, General.

Campaign professionalization and the transformation of party organization in Britain and Germany.
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245 1 0 $a Campaign professionalization and the transformation of party organization in Britain and Germany.
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500 $a Source: Dissertation Abstracts International, Volume: 67-12, Section: A, page: 4688.
502 $a Thesis (Ph.D.)--Yale University, 2006.
520 # $a This project is a comparative study of the transformation of political campaign technique and organization. Its empirical scope covers the post-World War II campaigning experience of four West European political parties: the Christian Democratic Union and Social Democratic Party in Germany, and the Labour and Conservative parties in the United Kingdom. It offers a conceptualization of the broad transformation that has occurred in these and other parties' election campaigns---treating it in terms of two elements, professionalization and outsourcing---and it traces the professionalization process, and its consequences for party organization, in three specific areas of the campaign: opinion research, publicity (largely advertising), and the local campaign on the ground. Finally, drawing on the insights gleaned from this investigation, it proposes and illustrates two analytic frameworks within which to understand the recent development of campaigns and parties: first, an analysis of the determinants of organizational outsourcing that draws on economic theories of vertical integration and the boundaries of the firm; and second, an analysis of the process of campaign professionalization that calls attention to its contested, political nature.
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