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Integrated advertising, promotion & ...
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Baack, Donald.
Integrated advertising, promotion & marketing communications /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Integrated advertising, promotion & marketing communications /Kenneth E. Clow, Donald Baack.
remainder title:
Integrated advertising, promotion, and marketing communications
Author:
Clow, Kenneth E.
other author:
Baack, Donald.
Published:
Upper Saddle River, NJ :Pearson Prentice Hall,2007.
Description:
xxiii, 515 p. :ill. :28 cm.
Subject:
Communication in marketing.
ISBN:
0131866222
Integrated advertising, promotion & marketing communications /
Clow, Kenneth E.
Integrated advertising, promotion & marketing communications /
Integrated advertising, promotion, and marketing communicationsKenneth E. Clow, Donald Baack. - 3rd ed. - Upper Saddle River, NJ :Pearson Prentice Hall,2007. - xxiii, 515 p. :ill. :28 cm.
ISBN: 0131866222
LCCN: 2005053527Subjects--Topical Terms:
201651
Communication in marketing.
LC Class. No.: HF5415.123 / .C58 2007
Dewey Class. No.: 659.1
Integrated advertising, promotion & marketing communications /
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Integrated advertising, promotion & marketing communications /
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Integrated advertising, promotion, and marketing communications
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Pearson Prentice Hall,
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xxiii, 515 p. :
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28 cm.
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Baack, Donald.
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264383
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2 records • Pages 1 •
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320000466898
西方語文圖書區(四樓)
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HF5415.123 C648 2007
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320000447591
西方語文圖書區(四樓)
1圖書
一般圖書
HF5415.123 C648 2007 c.2
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0
2 records • Pages 1 •
1
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