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Handbook of marketing research metho...

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Nykiel, Ronald A.

Handbook of marketing research methodologies for hospitality and tourism /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Handbook of marketing research methodologies for hospitality and tourism /Ronald A. Nykiel.
Author:	Nykiel, Ronald A.
Published:	New York :Haworth Hospitality Press,c2007.
Description:	xi, 364 p. :ill. ;28 cm.
Subject:	TourismCase studies.Marketing
Online resource:	http://www.loc.gov/catdir/toc/ecip072/2006034083.html
ISBN:	0789034263 (pbk.)

Handbook of marketing research methodologies for hospitality and tourism /
Nykiel, Ronald A.

Handbook of marketing research methodologies for hospitality and tourism /Ronald A. Nykiel. - New York :Haworth Hospitality Press,c2007. - xi, 364 p. :ill. ;28 cm.

Includes bibliographical references (p. 345-347) and index.

ISBN: 0789034263 (pbk.)

LCCN: 2006034083Subjects--Topical Terms:

441595
Tourism
--Marketing--Case studies.

LC Class. No.: TX911.3.M3 / N93 2007

Dewey Class. No.: 910.68/8

Handbook of marketing research methodologies for hospitality and tourism /
LDR:00775cam 2200205 a 450 001 180965
005 20080314104249.0
008 090528s2007 nyua b 001 0 eng
010 $a 2006034083
020 $a 0789034263 (pbk.)
020 $a 9780789034267 (pbk.) : $c NT$1976
035 $a 00313410
040 $a DLC $c DLC $d DLC
041 0 $a eng
050 0 0 $a TX911.3.M3 $b N93 2007
082 0 0 $2 22 $a 910.68/8
100 $a Nykiel, Ronald A. $3 264839
245 1 0 $a Handbook of marketing research methodologies for hospitality and tourism / $c Ronald A. Nykiel.
260 $a New York : $c c2007. $b Haworth Hospitality Press,
300 $a xi, 364 p. : $b ill. ; $c 28 cm.
504 $a Includes bibliographical references (p. 345-347) and index.
650 $a Tourism $x Marketing $v Case studies. $3 441595
650 $a Hospitality industry $x Marketing $v Handbooks, manuals, etc. $3 444950
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip072/2006034083.html $z http://www.loc.gov/catdir/toc/ecip072/2006034083.html

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1 records • Pages 1 •
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320000186926

西方語文圖書區(四樓)

1圖書

一般圖書

TX911.3.M3 N995 2007

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1 records • Pages 1 •
1

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http://www.loc.gov/catdir/toc/ecip072/2006034083.html

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