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Strategies and tools for corporate b...

Cass, John

Strategies and tools for corporate blogging /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Strategies and tools for corporate blogging /John Cass.
Author:	Cass, John
Published:	Amsterdam ;Elsevier/Butterworth-Heinemann,c2007.
Description:	xvi, 224 p. :ill. ;23 cm.
Subject:	Internet marketing.
Online resource:	http://www.loc.gov/catdir/toc/ecip079/2007004083.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy0729/2007004083-d.html
ISBN:	9780750684163 (pbk.)

Strategies and tools for corporate blogging /
Cass, John

Strategies and tools for corporate blogging /John Cass. - Amsterdam ;Elsevier/Butterworth-Heinemann,c2007. - xvi, 224 p. :ill. ;23 cm.

Includes bibliographical references and index.

The need for blogger relations -- Determining if your organization should blog -- Developing a blogger relations strategy -- Blogging guidelines for companies -- Tools for blogger relations -- Writing for blogger relations -- Dialogue and the art of conversation for effective blogger relations -- Brand strategies for effective blogging -- Blogosphere communities : lessons from the automobile blogging community -- Blogs from the customer's perspective -- The future of blogger relations : podcasting, Web 2.0, and social media.

ISBN: 9780750684163 (pbk.)

LCCN: 2007004083Subjects--Topical Terms:

208232
Internet marketing.

LC Class. No.: HD30.37 / C343 2007

Dewey Class. No.: 659.20285/4678

Strategies and tools for corporate blogging /
LDR:01462nam 2200217 a 450 001 182422
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010 $a 2007004083
020 $a 9780750684163 (pbk.)
020 $a 075068416X (pbk.) : $c NT$830
035 $a 00323984
040 $a DLC $c DLC $d BAKER $d BTCTA $d C#P $d DLC $d YDXCP
050 4 $a HD30.37 $b C343 2007
082 0 0 $2 22 $a 659.20285/4678
100 $a Cass, John $q (Gene John) $3 446948
245 1 0 $a Strategies and tools for corporate blogging / $c John Cass.
260 $a Amsterdam ; $a Boston : $c c2007. $b Elsevier/Butterworth-Heinemann,
300 $a xvi, 224 p. : $b ill. ; $c 23 cm.
504 $a Includes bibliographical references and index.
505 0 $a The need for blogger relations -- Determining if your organization should blog -- Developing a blogger relations strategy -- Blogging guidelines for companies -- Tools for blogger relations -- Writing for blogger relations -- Dialogue and the art of conversation for effective blogger relations -- Brand strategies for effective blogging -- Blogosphere communities : lessons from the automobile blogging community -- Blogs from the customer's perspective -- The future of blogger relations : podcasting, Web 2.0, and social media.
650 $a Internet marketing. $3 208232
650 $a Business enterprises $x Blogs. $3 250117
650 $a Blogs. $3 249711
650 $a Business communication $x Blogs. $3 250119
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip079/2007004083.html $z http://www.loc.gov/catdir/toc/ecip079/2007004083.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0729/2007004083-d.html $z http://www.loc.gov/catdir/enhancements/fy0729/2007004083-d.html