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International Brand Management of Ch...

Bell, Sandra.

International Brand Management of Chinese CompaniesCase Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets /

Record Type:	Electronic resources : Monograph/item
Title/Author:	International Brand Management of Chinese Companiesby Sandra Bell.
Reminder of title:	Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets /
Author:	Bell, Sandra.
Published:	Heidelberg :Physica-Verlag Heidelberg,2008.
Description:	370 p. :ill., digital ;24 cm.
Series:	Contributions to Economics,
Contained By:	Springer eBooks
Subject:	Entrepreneurship.
Online resource:	http://dx.doi.org/10.1007/978-3-7908-2030-0
ISBN:	9783790820294 (paper)

International Brand Management of Chinese CompaniesCase Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets /
Bell, Sandra.

International Brand Management of Chinese CompaniesCase Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets /[electronic resource] :by Sandra Bell. - Heidelberg :Physica-Verlag Heidelberg,2008. - 370 p. :ill., digital ;24 cm. - Contributions to Economics,1431-1933.

ISBN: 9783790820294 (paper)Subjects--Topical Terms:

183598
Entrepreneurship.

Dewey Class. No.: 338.4768380688

International Brand Management of Chinese CompaniesCase Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets /
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