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Marketing PerformanceMessen u Analys...

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Bauer, Hans H.

Marketing PerformanceMessen u Analysieren u Optimieren /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Marketing Performanceby Hans H. Bauer, Gregor Stokburger, Maik Hammerschmidt.
Reminder of title:	Messen u Analysieren u Optimieren /
Author:	Bauer, Hans H.
other author:	Stokburger, Gregor.
Published:	Wiesbaden :Betriebswirtschaftlicher Verlag Dr. Th. Gabler/GWV Fachverlage GmbH, Wiesbaden,2006.
Description:	382 p. :ill., digital ;24 cm.
Contained By:	Springer e-books
Subject:	Direct marketing.
Online resource:	http://dx.doi.org/10.1007/978-3-8349-0664-9
ISBN:	9783409127288 (paper)

Marketing PerformanceMessen u Analysieren u Optimieren /
Bauer, Hans H.

Marketing PerformanceMessen u Analysieren u Optimieren /[electronic resource] :by Hans H. Bauer, Gregor Stokburger, Maik Hammerschmidt. - Wiesbaden :Betriebswirtschaftlicher Verlag Dr. Th. Gabler/GWV Fachverlage GmbH, Wiesbaden,2006. - 382 p. :ill., digital ;24 cm.

ISBN: 9783409127288 (paper)Subjects--Topical Terms:

209672
Direct marketing.

Dewey Class. No.: 381.1

Marketing PerformanceMessen u Analysieren u Optimieren /
LDR:00847nmm _22002175a_450 001 187260
003 Springer
005 20080425102441.0
006 m d
007 cr nn 008maaau
008 090528s2006 gw j ger d
020 $a 9783409127288 (paper)
020 $a 9783834906649 (electronic bk.)
035 $a 00335813
082 0 4 $2 22 $a 381.1
090 $a HF5415.126 $b .B344 2006
100 0 $a Bauer, Hans H. $3 280918
245 1 0 $a Marketing Performance $b Messen u Analysieren u Optimieren / $c by Hans H. Bauer, Gregor Stokburger, Maik Hammerschmidt. $h [electronic resource] :
260 # $a Wiesbaden : $c 2006. $b Betriebswirtschaftlicher Verlag Dr. Th. Gabler/GWV Fachverlage GmbH, Wiesbaden,
300 $a 382 p. : $b ill., digital ; $c 24 cm.
650 # 0 $a Direct marketing. $3 209672
650 # 0 $a Economics/Management Science. $3 273684
650 # 0 $a Marketing. $3 182957
700 0 # $a Stokburger, Gregor. $3 280917
700 0 # $a Hammerschmidt, Maik. $3 280916
710 0 # $a SpringerLink (Online service) $3 273601
773 0 # $t Springer e-books
856 4 0 $u http://libsw.nuk.edu.tw:81/login?url=http://dx.doi.org/10.1007/978-3-8349-0664-9 $z http://dx.doi.org/10.1007/978-3-8349-0664-9
950 $a Business and Economics (Springer-11643; ZDB-2-SBE)

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EB HF5415.126 B344 2006

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http://libsw.nuk.edu.tw:81/login?url=http://dx.doi.org/10.1007/978-3-8349-0664-9

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