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The online advertising playbook :pro...

Advertising Research Foundation.

The online advertising playbook :proven strategies and tested tactics from the advertising research foundation /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The online advertising playbook :Joe Plummer ... [et al.].
Reminder of title:	proven strategies and tested tactics from the advertising research foundation /
other author:	Plummer, Joe.
Published:	Hoboken, NJ :Wiley,c2007.
Description:	xvi, 302 p. :ill. ;24 cm.
Subject:	Internet advertising.
Online resource:	http://www.loc.gov/catdir/toc/ecip0710/2007002550.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy0739/2007002550-b.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy0739/2007002550-d.html
ISBN:	9780470051054 (cloth) :

The online advertising playbook :proven strategies and tested tactics from the advertising research foundation /
The online advertising playbook :proven strategies and tested tactics from the advertising research foundation /Joe Plummer ... [et al.]. - Hoboken, NJ :Wiley,c2007. - xvi, 302 p. :ill. ;24 cm.

Includes bibliographical references and index.

Targeting approaches and marketing objectives -- Advertising reach and frequency of exposure -- Winning strategies in online advertising -- Display advertising and executional elements -- The search market -- Online audience and advertising effectiveness measurement -- Online shopping and buying -- Advertsing personally : email and word of mouth -- Futures.

ISBN: 9780470051054 (cloth) :NT$813

LCCN: 2007002550Subjects--Topical Terms:

208231
Internet advertising.

LC Class. No.: HF6146.I58 / O58 2007

Dewey Class. No.: 659.14/4

The online advertising playbook :proven strategies and tested tactics from the advertising research foundation /
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245 0 4 $a The online advertising playbook : $b proven strategies and tested tactics from the advertising research foundation / $c Joe Plummer ... [et al.].
260 $a Hoboken, NJ : $c c2007. $b Wiley,
300 $a xvi, 302 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
505 0 $a Targeting approaches and marketing objectives -- Advertising reach and frequency of exposure -- Winning strategies in online advertising -- Display advertising and executional elements -- The search market -- Online audience and advertising effectiveness measurement -- Online shopping and buying -- Advertsing personally : email and word of mouth -- Futures.
650 $a Internet advertising. $3 208231
700 $a Plummer, Joe. $3 283220
710 $a Advertising Research Foundation. $3 283221
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip0710/2007002550.html $z http://www.loc.gov/catdir/toc/ecip0710/2007002550.html
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/enhancements/fy0739/2007002550-b.html $z http://www.loc.gov/catdir/enhancements/fy0739/2007002550-b.html
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