Creative marketingan extended metaph...
Fillis, Ian.

 

  • Creative marketingan extended metaphor for marketing in a new age /
  • Record Type: Electronic resources : Monograph/item
    Title/Author: Creative marketingby Ian Fillis and Ruth Rentschler.
    Reminder of title: an extended metaphor for marketing in a new age /
    Author: Fillis, Ian.
    other author: Rentschler, Ruth,
    Published: New York :Palgrave Macmillan,2005.
    Description: p. cm.
    Notes: Title from e-book title screen (viewed October 15, 2007).
    Subject: Marketing.
    Online resource: Connect to MyiLibrary resource
    ISBN: 9786610425051
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