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Understanding brands
~
Cheverton, Peter.
Understanding brands
Record Type:
Electronic resources : Monograph/item
Title/Author:
Understanding brandsPeter Cheverton.
Author:
Cheverton, Peter.
other author:
Cheverton, Peter.
Published:
London :Kogan Page,c2006.
Description:
x, 139 p. :ill. ;22 cm.
Notes:
Title from e-book title screen (viewed October 16, 2007).
Series:
Creating success
Subject:
Product management.
Online resource:
Connect to MyiLibrary resource
ISBN:
9786610473946
Understanding brands
Cheverton, Peter.
Understanding brands
[electronic resource] /Peter Cheverton. - London :Kogan Page,c2006. - x, 139 p. :ill. ;22 cm. - Creating success.
Title from e-book title screen (viewed October 16, 2007).
Good brand management is the route to getting a brand to work harder, make its proper mark and achieve success. This book is for those who know how crucial brand management is, but yet don't know how to go about it.
Electronic reproduction.
UK :
MyiLibrary,
2007
Access may be limited to MIL affiliated libraries.
ISBN: 9786610473946Subjects--Topical Terms:
184540
Product management.
Index Terms--Genre/Form:
214472
Electronic books.
LC Class. No.: HF5415.15
Dewey Class. No.: 658.8'27
Understanding brands
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Understanding brands
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Peter Cheverton.
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[electronic resource] /
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London :
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c2006.
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Kogan Page,
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ill. ;
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22 cm.
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Creating success
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Title from e-book title screen (viewed October 16, 2007).
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Good brand management is the route to getting a brand to work harder, make its proper mark and achieve success. This book is for those who know how crucial brand management is, but yet don't know how to go about it.
533
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Electronic reproduction.
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UK :
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MyiLibrary,
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2007
$n
Access may be limited to MIL affiliated libraries.
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Available via World Wide Web.
650
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Product management.
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184540
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Brand name products.
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202795
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214472
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Cheverton, Peter.
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MyiLibrary.
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http://libsw.nuk.edu.tw:81/login?url=http://www.myilibrary.com?id=47394
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Connect to MyiLibrary resource
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電子館藏
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1
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Attachments
000000015965
電子館藏
1圖書
電子書
EB HF5415.15 C527 2006
一般使用(Normal)
On shelf
0
1 records • Pages 1 •
1
Multimedia
Multimedia file
http://libsw.nuk.edu.tw:81/login?url=http://www.myilibrary.com?id=47394
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