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Understanding brands
~
Cheverton, Peter.
Understanding brands
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Understanding brandsPeter Cheverton.
作者:
Cheverton, Peter.
其他作者:
Cheverton, Peter.
出版者:
London :Kogan Page,c2006.
面頁冊數:
x, 139 p. :ill. ;22 cm.
附註:
Title from e-book title screen (viewed October 16, 2007).
叢書名:
Creating success
標題:
Product management.
電子資源:
Connect to MyiLibrary resource
ISBN:
9786610473946
Understanding brands
Cheverton, Peter.
Understanding brands
[electronic resource] /Peter Cheverton. - London :Kogan Page,c2006. - x, 139 p. :ill. ;22 cm. - Creating success.
Title from e-book title screen (viewed October 16, 2007).
Good brand management is the route to getting a brand to work harder, make its proper mark and achieve success. This book is for those who know how crucial brand management is, but yet don't know how to go about it.
Electronic reproduction.
UK :
MyiLibrary,
2007
Access may be limited to MIL affiliated libraries.
ISBN: 9786610473946Subjects--Topical Terms:
184540
Product management.
Index Terms--Genre/Form:
214472
Electronic books.
LC Class. No.: HF5415.15
Dewey Class. No.: 658.8'27
Understanding brands
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