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Consuming booksthe marketing and con...

Brown, Stephen, (1955-)

Consuming booksthe marketing and consumption of literature /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Consuming booksedited by Stephen Brown.
Reminder of title:	the marketing and consumption of literature /
other author:	Brown, Stephen,
Published:	London :Routledge,2006.
Description:	xv, 218 p. :ill., port. ;25 cm.
Notes:	Title from e-book title screen (viewed October 16, 2007).
Series:	Routledge interpretive marketing research
Subject:	Booksellers and bookselling.
Online resource:	Connect to MyiLibrary resource
ISBN:	9786610506163

Consuming booksthe marketing and consumption of literature /
Consuming booksthe marketing and consumption of literature /[electronic resource] :edited by Stephen Brown. - London :Routledge,2006. - xv, 218 p. :ill., port. ;25 cm. - Routledge interpretive marketing research.

Title from e-book title screen (viewed October 16, 2007).

Includes bibliographical references and index.

'Consuming Books' steps back from book marketing and looks at the industry from a broader consumer research perspective. It argues that far from being a backwater, the book industry epitomises today's entertainment economy: fast moving, hit driven, intense competition, rapid technological change, etc.

Electronic reproduction.
UK :
MyiLibrary,
2007

Access may be limited to MIL affiliated libraries.

ISBN: 9786610506163Subjects--Topical Terms:

290921
Booksellers and bookselling.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: Z278 / .C66 2006eb

Dewey Class. No.: 002'.0688

Consuming booksthe marketing and consumption of literature /
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245 0 0 $a Consuming books $b the marketing and consumption of literature / $c edited by Stephen Brown. $h [electronic resource] :
260 # $a London : $c 2006. $b Routledge,
300 $a xv, 218 p. : $b ill., port. ; $c 25 cm.
366 $b 20060410 $c IP
440 0 $a Routledge interpretive marketing research
500 $a Title from e-book title screen (viewed October 16, 2007).
504 $a Includes bibliographical references and index.
520 # $a 'Consuming Books' steps back from book marketing and looks at the industry from a broader consumer research perspective. It argues that far from being a backwater, the book industry epitomises today's entertainment economy: fast moving, hit driven, intense competition, rapid technological change, etc.
533 $a Electronic reproduction. $b UK : $c MyiLibrary, $d 2007 $n Access may be limited to MIL affiliated libraries. $n Available via World Wide Web.
650 # 0 $a Booksellers and bookselling. $3 290921
650 # 0 $a Books $x Marketing. $3 290922
650 # 0 $a Authors and publishers. $3 290923
650 # 0 $a Literature publishing. $3 290924
650 # 0 $a Authors and readers. $3 178613
655 # 0 $a Electronic books. $2 local. $3 214472
700 0 # $a Brown, Stephen, $d 1955- $3 184909
710 0 # $a MyiLibrary. $3 286823
856 4 # $u http://libsw.nuk.edu.tw:81/login?url=http://www.myilibrary.com?id=50616 $z Connect to MyiLibrary resource