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How to write great copylearn the unwritten rules of copywriting /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	How to write great copyDominic Gettins.
其他題名:	learn the unwritten rules of copywriting /
作者:	Gettins, Dominic.
其他作者:	Gettins, Dominic.
出版者:	London :Kogan Page,2006.
面頁冊數:	xvi, 192 p. :ill. ;24 cm.
附註:	Title from e-book title screen (viewed October 16, 2007).
標題:	Advertising copy.
電子資源:	Connect to MyiLibrary resource
ISBN:	9786610550654

How to write great copylearn the unwritten rules of copywriting /
Gettins, Dominic.

How to write great copylearn the unwritten rules of copywriting /[electronic resource] :Dominic Gettins. - 2nd ed. - London :Kogan Page,2006. - xvi, 192 p. :ill. ;24 cm.

Title from e-book title screen (viewed October 16, 2007).

Includes bibliographical references and index.

In this elegantly written guide the author demonstrates his own ability to get his message across and shows readers how to do the same. He articulates the codified knowledge copywriters and art directors use when writing ads.

Electronic reproduction.
UK :
MyiLibrary,
2007

Access may be limited to MIL affiliated libraries.

ISBN: 9786610550654Subjects--Topical Terms:

249955
Advertising copy.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5825

Dewey Class. No.: 659.1'32

How to write great copylearn the unwritten rules of copywriting /
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