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How to write great copylearn the unwritten rules of copywriting /

Record Type:	Electronic resources : Monograph/item
Title/Author:	How to write great copyDominic Gettins.
Reminder of title:	learn the unwritten rules of copywriting /
Author:	Gettins, Dominic.
other author:	Gettins, Dominic.
Published:	London :Kogan Page,2006.
Description:	xvi, 192 p. :ill. ;24 cm.
Notes:	Title from e-book title screen (viewed October 16, 2007).
Subject:	Advertising copy.
Online resource:	Connect to MyiLibrary resource
ISBN:	9786610550654

How to write great copylearn the unwritten rules of copywriting /
Gettins, Dominic.

How to write great copylearn the unwritten rules of copywriting /[electronic resource] :Dominic Gettins. - 2nd ed. - London :Kogan Page,2006. - xvi, 192 p. :ill. ;24 cm.

Title from e-book title screen (viewed October 16, 2007).

Includes bibliographical references and index.

In this elegantly written guide the author demonstrates his own ability to get his message across and shows readers how to do the same. He articulates the codified knowledge copywriters and art directors use when writing ads.

Electronic reproduction.
UK :
MyiLibrary,
2007

Access may be limited to MIL affiliated libraries.

ISBN: 9786610550654Subjects--Topical Terms:

249955
Advertising copy.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5825

Dewey Class. No.: 659.1'32

How to write great copylearn the unwritten rules of copywriting /
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245 1 0 $a How to write great copy $b learn the unwritten rules of copywriting / $c Dominic Gettins. $h [electronic resource] :
250 $a 2nd ed.
260 # $a London : $c 2006. $b Kogan Page,
300 $a xvi, 192 p. : $b ill. ; $c 24 cm.
366 $b 20060415 $c IP
500 $a Title from e-book title screen (viewed October 16, 2007).
504 $a Includes bibliographical references and index.
520 # $a In this elegantly written guide the author demonstrates his own ability to get his message across and shows readers how to do the same. He articulates the codified knowledge copywriters and art directors use when writing ads.
533 $a Electronic reproduction. $b UK : $c MyiLibrary, $d 2007 $n Access may be limited to MIL affiliated libraries. $n Available via World Wide Web.
650 # 0 $a Advertising copy. $3 249955
655 # 0 $a Electronic books. $2 local. $3 214472
700 0 # $a Gettins, Dominic. $3 291520
710 0 # $a MyiLibrary. $3 286823
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