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Up close & personal?customer relatio...

Gamble, Paul R.

Up close & personal?customer relationship marketing @ work /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Up close & personal?Paul R. Gamble ... [et al.].
Reminder of title:	customer relationship marketing @ work /
other author:	Gamble, Paul R.
Published:	London :Kogan Page,2006.
Description:	xii, 428 p. :ill. ;24 cm.
Notes:	Title from e-book title screen (viewed October 16, 2007).
Subject:	Relationship marketing.
Online resource:	Connect to MyiLibrary resource
ISBN:	9786610550678

Up close & personal?customer relationship marketing @ work /
Up close & personal?customer relationship marketing @ work /[electronic resource] :Paul R. Gamble ... [et al.]. - 3rd ed. - London :Kogan Page,2006. - xii, 428 p. :ill. ;24 cm.

Title from e-book title screen (viewed October 16, 2007).

Includes bibliographical references (p. 415-422) and index.

Establishing a long-term relationship with customers is seen as being critical to success. This text goes one step further and shows how to implement it and reap the benefits. Leading experts in the field use international examples and case studies.

Electronic reproduction.
UK :
MyiLibrary,
2007

Access may be limited to MIL affiliated libraries.

ISBN: 9786610550678Subjects--Topical Terms:

187343
Relationship marketing.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5415.55 / .G36 2006eb

Dewey Class. No.: 658.8'12

Up close & personal?customer relationship marketing @ work /
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245 0 0 $a Up close & personal? $b customer relationship marketing @ work / $c Paul R. Gamble ... [et al.]. $h [electronic resource] :
250 $a 3rd ed.
260 # $a London : $c 2006. $b Kogan Page,
300 $a xii, 428 p. : $b ill. ; $c 24 cm.
366 $b 20060515 $c IP
500 $a Title from e-book title screen (viewed October 16, 2007).
504 $a Includes bibliographical references (p. 415-422) and index.
520 # $a Establishing a long-term relationship with customers is seen as being critical to success. This text goes one step further and shows how to implement it and reap the benefits. Leading experts in the field use international examples and case studies.
533 $a Electronic reproduction. $b UK : $c MyiLibrary, $d 2007 $n Access may be limited to MIL affiliated libraries. $n Available via World Wide Web.
650 # 0 $a Relationship marketing. $3 187343
650 # 0 $a Customer relations. $3 202164
655 # 0 $a Electronic books. $2 local. $3 214472
700 0 # $a Gamble, Paul R. $3 291521
710 0 # $a MyiLibrary. $3 286823
856 4 # $u http://libsw.nuk.edu.tw:81/login?url=http://www.myilibrary.com?id=55067 $z Connect to MyiLibrary resource