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Services marketingmanaging the servi...

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Bruhn, Manfred.

Services marketingmanaging the service value chain /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Services marketingManfred Bruhn and Dominck Georgi.
Reminder of title:	managing the service value chain /
Author:	Bruhn, Manfred.
other author:	Georgi, Dominck.
Published:	Harlow :Financial Times Prentice Hall,2006.
Description:	xxvi, 478 p. :ill. ;25 cm.
Notes:	Title from e-book title screen (viewed October 15, 2007).
Subject:	Service industriesMarketing
Online resource:	Connect to MyiLibrary resource
ISBN:	9786610601066

Services marketingmanaging the service value chain /
Bruhn, Manfred.

Services marketingmanaging the service value chain /[electronic resource] :Manfred Bruhn and Dominck Georgi. - Harlow :Financial Times Prentice Hall,2006. - xxvi, 478 p. :ill. ;25 cm.

Title from e-book title screen (viewed October 15, 2007).

Includes bibliographical references (p. 449-466) and index.

Electronic reproduction.
UK :
MyiLibrary,
2007

Access may be limited to MIL affiliated libraries.

ISBN: 9786610601066

LCCN: 2005053044

Nat. Bib. No.: GBA571065bnbSubjects--Topical Terms:

291843
Service industries
--MarketingIndex Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HD9980.5 / .B78 2006eb

Dewey Class. No.: 658.8

Services marketingmanaging the service value chain /
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007 cr zn |
008 090528s2006 enka sb 001 0 eng
010 $a 2005053044
015 $2 bnb $a GBA571065
020 $a 9786610601066
020 $z 0273681575 (Paper)
035 $a 00346757
040 $a UK-RwCLS $c UK-RwCLS
050 1 4 $a HD9980.5 $b .B78 2006eb
082 0 4 $2 22 $a 658.8
100 0 $a Bruhn, Manfred. $3 291842
245 1 0 $a Services marketing $b managing the service value chain / $c Manfred Bruhn and Dominck Georgi. $h [electronic resource] :
260 # $a Harlow : $c 2006. $b Financial Times Prentice Hall,
300 $a xxvi, 478 p. : $b ill. ; $c 25 cm.
500 $a Title from e-book title screen (viewed October 15, 2007).
504 $a Includes bibliographical references (p. 449-466) and index.
533 $a Electronic reproduction. $b UK : $c MyiLibrary, $d 2007 $n Access may be limited to MIL affiliated libraries. $n Available via World Wide Web.
650 # 0 $a Service industries $x Marketing $x Management. $3 291843
650 # 0 $a Customer services $x Marketing $x Management. $3 291844
650 # 0 $a Business logistics $x Management. $3 233497
655 # 0 $a Electronic books. $2 local. $3 214472
700 0 # $a Georgi, Dominck. $3 291841
710 0 # $a MyiLibrary. $3 286823
856 4 # $u http://libsw.nuk.edu.tw:81/login?url=http://www.myilibrary.com?id=60106 $z Connect to MyiLibrary resource

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1 records • Pages 1 •
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Inventory Number

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000000016454

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1圖書

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EB HD9980.5 B892 2006

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1 records • Pages 1 •
1

Multimedia

Multimedia file
http://libsw.nuk.edu.tw:81/login?url=http://www.myilibrary.com?id=60106

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