Competitive identitythe new brand ma...
Anholt, Simon.

 

  • Competitive identitythe new brand management for nations, cities and regions /
  • Record Type: Electronic resources : Monograph/item
    Title/Author: Competitive identitySimon Anholt.
    Reminder of title: the new brand management for nations, cities and regions /
    Author: Anholt, Simon.
    Published: Houndmills, Basingstoke, Hampshire :Palgrave Macmillan,2007.
    Description: xiii, 134 p. :ill.
    Notes: Title from e-book title screen (viewed October 15, 2007).
    Subject: Place marketing.
    Online resource: Connect to MyiLibrary resource
    ISBN: 9786610824427
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