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E-commerce in regional small to medi...
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MacGregor, Robert C., (1951-)
E-commerce in regional small to medium enterprises
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
E-commerce in regional small to medium enterprisesRobert MacGregor, Lejla Vrazalic.
作者:
MacGregor, Robert C.,
其他作者:
Vrazalic, Lejla.
出版者:
Hershey, PA :IGI Pub.,c2007.
面頁冊數:
xix, 407 p. :ill., maps ;27 cm.
附註:
Title from e-book title screen (viewed October 11, 2007).
標題:
Electronic commerce.
電子資源:
Connect to MyiLibrary resource
ISBN:
9786610843633
E-commerce in regional small to medium enterprises
MacGregor, Robert C.,1951-
E-commerce in regional small to medium enterprises
[electronic resource] /Robert MacGregor, Lejla Vrazalic. - Hershey, PA :IGI Pub.,c2007. - xix, 407 p. :ill., maps ;27 cm.
Title from e-book title screen (viewed October 11, 2007).
Includes bibliographical references and index.
"This book presents detailed studies of e-commerce in multiple regions focusing on business size, sector, market focus, gender of CEO, and education level of CEO as driving forces for e-commerce adoption. Results show that regional SMEs in developed countries have low e-commerce adoption rates, and strategic alliances by SMEs play a key role in overcoming the low rate"--Provided by publisher.
Electronic reproduction.
UK :
MyiLibrary,
2007
Access may be limited to MIL affiliated libraries.
ISBN: 9786610843633
LCCN: 2007007266Subjects--Topical Terms:
189326
Electronic commerce.
Index Terms--Genre/Form:
214472
Electronic books.
LC Class. No.: HF5548.32 / .M327 2007eb
Dewey Class. No.: 381/.142
E-commerce in regional small to medium enterprises
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