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An introduction to market & social r...

Adams, Karen.

An introduction to market & social researchplanning & using research tools & techniques /

Record Type:	Electronic resources : Monograph/item
Title/Author:	An introduction to market & social researchKaren Adams & Ian Brace.
Reminder of title:	planning & using research tools & techniques /
remainder title:	Introduction to market and social research
Author:	Adams, Karen.
other author:	Brace, Ian,
Published:	London :Kogan Page,2006.
Description:	iv, 154 p. ;25 cm.
Notes:	Title from e-book title screen (viewed October 15, 2007).
Subject:	Marketing research.
Online resource:	Connect to MyiLibrary resource
ISBN:	9786610851539

An introduction to market & social researchplanning & using research tools & techniques /
Adams, Karen.

An introduction to market & social researchplanning & using research tools & techniques /[electronic resource] :Introduction to market and social researchKaren Adams & Ian Brace. - London :Kogan Page,2006. - iv, 154 p. ;25 cm.

Title from e-book title screen (viewed October 15, 2007).

Includes bibliographical references (p. [149]) and index.

An Introduction to Market and Social Research is an easy -to-use guide for anyone who needs to understand the basic principles and techniques of effective market or social research.This step-by-step textbook contains clear descriptions, practical examples and activities that will help you to gain a clear understanding of the research process and how research information can be used effectivily in business decision making. A vital study guide for those working towards the MRS/City & Guilds Certificate in Market & Social Research, it follows the syllabus and contains regular revision sections to help candidates study for the exam. Key topics covered include: introducing market research; defingin research objectives; selecting a research design; identifying different research methods; understanding how sampling works; using quantitative research methods; using qualitative research methods; designing the questionaire; analysing research data; reporting and communicating research findings; developing your career in market research.

Electronic reproduction.
UK :
MyiLibrary,
2007

Access may be limited to MIL affiliated libraries.

ISBN: 9786610851539

LCCN: 2006023957

Nat. Bib. No.: GBA518764bnbSubjects--Topical Terms:

200345
Marketing research.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5415.2 / .A17 2006eb

Dewey Class. No.: 658.83

An introduction to market & social researchplanning & using research tools & techniques /
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520 # $a An Introduction to Market and Social Research is an easy -to-use guide for anyone who needs to understand the basic principles and techniques of effective market or social research. $b This step-by-step textbook contains clear descriptions, practical examples and activities that will help you to gain a clear understanding of the research process and how research information can be used effectivily in business decision making. A vital study guide for those working towards the MRS/City & Guilds Certificate in Market & Social Research, it follows the syllabus and contains regular revision sections to help candidates study for the exam. Key topics covered include: introducing market research; defingin research objectives; selecting a research design; identifying different research methods; understanding how sampling works; using quantitative research methods; using qualitative research methods; designing the questionaire; analysing research data; reporting and communicating research findings; developing your career in market research.
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