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Branded entertainmentproduct placeme...

Lehu, Jean-Marc.

Branded entertainmentproduct placement & brand strategy in the entertainment business /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Branded entertainmentJean-Marc Lehu.
Reminder of title:	product placement & brand strategy in the entertainment business /
Author:	Lehu, Jean-Marc.
Published:	London :Kogan Page,2007.
Description:	ix, 266 p. :ill. ;24 cm.
Notes:	Title from e-book title screen (viewed October 15, 2007).
Subject:	Product placement in mass media.
Online resource:	Connect to MyiLibrary resource
ISBN:	9786610869619

Branded entertainmentproduct placement & brand strategy in the entertainment business /
Lehu, Jean-Marc.

Branded entertainmentproduct placement & brand strategy in the entertainment business /[electronic resource] :Jean-Marc Lehu. - London :Kogan Page,2007. - ix, 266 p. :ill. ;24 cm.

Title from e-book title screen (viewed October 15, 2007).

Includes bibliographical references and index.

Electronic reproduction.
UK :
MyiLibrary,
2007

Access may be limited to MIL affiliated libraries.

ISBN: 9786610869619

LCCN: 2007003323

Nat. Bib. No.: GBA694359bnbSubjects--Topical Terms:

294280
Product placement in mass media.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF6146.P78 / L43 2007eb

Dewey Class. No.: 659.1

Branded entertainmentproduct placement & brand strategy in the entertainment business /
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