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Advertising and new media

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MyiLibrary.

Advertising and new media

Record Type:	Electronic resources : Monograph/item
Title/Author:	Advertising and new mediaChristina Spurgeon.
Author:	Spurgeon, Christina.
Published:	Abingdon :Routledge,2008.
Description:	[vi], 135 p. :ill. ;24 cm.
Notes:	Title from e-book title screen (viewed April 8, 2008).
Subject:	Internet advertising.
Online resource:	Connect to MyiLibrary resource
ISBN:	9786611064389

Advertising and new media
Spurgeon, Christina.

Advertising and new media[electronic resource] /Christina Spurgeon. - Abingdon :Routledge,2008. - [vi], 135 p. :ill. ;24 cm.

Title from e-book title screen (viewed April 8, 2008).

Includes bibliographical references (p. [118]-129) and index.

Electronic reproduction.
UK :
MyiLibrary,
2008

Access may be limited to MIL affiliated libraries.

ISBN: 9786611064389

LCCN: 2007020168Subjects--Topical Terms:

208231
Internet advertising.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF6146.I58 / S68 2008eb

Dewey Class. No.: 659.144

Advertising and new media
LDR:01066nmm _22002773a_450 001 194080
003 DLC
005 20080407150543.0
006 m d
007 cr zn |
008 090528s2008 enka sb 001 0 eng
010 $a 2007020168
020 $a 9786611064389
020 $z 0203935527 (electronic bk.)
020 $z 0415430348 (Cloth)
020 $z 0415430356 (Paper)
035 $a 00348642
040 $a UK-RwCLS $c UK-RwCLS
050 1 4 $a HF6146.I58 $b S68 2008eb
082 0 4 $2 22 $a 659.144
100 0 $a Spurgeon, Christina. $3 295859
245 1 0 $a Advertising and new media $c Christina Spurgeon. $h [electronic resource] /
260 # $a Abingdon : $c 2008. $b Routledge,
300 $a [vi], 135 p. : $b ill. ; $c 24 cm.
500 $a Title from e-book title screen (viewed April 8, 2008).
504 $a Includes bibliographical references (p. [118]-129) and index.
533 $a Electronic reproduction. $b UK : $c MyiLibrary, $d 2008 $n Access may be limited to MIL affiliated libraries. $n Available via World Wide Web.
650 # 0 $a Internet advertising. $3 208231
650 # 0 $a Mass media and business. $3 295860
650 # 0 $a Mass media. $3 187315
650 # 0 $a Advertising $x Social aspects. $3 223769
650 # 0 $a Advertising. $3 191710
655 # 0 $a Electronic books. $2 local. $3 214472
710 0 # $a MyiLibrary. $3 286823
856 4 # $u http://libsw.nuk.edu.tw:81/login?url=http://www.myilibrary.com?id=106438 $z Connect to MyiLibrary resource

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000000018339

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1圖書

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EB HF6146.I58 S772 2008

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1 records • Pages 1 •
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http://libsw.nuk.edu.tw:81/login?url=http://www.myilibrary.com?id=106438

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