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New strategies for reputation manage...

Griffin, Andrew, (1972-)

New strategies for reputation managementgaining control of issues, crises & corporate social responsibility /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	New strategies for reputation managementAndrew Griffin.
其他題名:	gaining control of issues, crises & corporate social responsibility /
作者:	Griffin, Andrew,
出版者:	London :Kogan Page,2008.
面頁冊數:	vi, 176 p. ;24 cm.
附註:	Title from e-book title screen (viewed September 19, 2008).
標題:	Public relations.
電子資源:	Connect to MyiLibrary resource
ISBN:	9786611091859

New strategies for reputation managementgaining control of issues, crises & corporate social responsibility /
Griffin, Andrew,1972-

New strategies for reputation managementgaining control of issues, crises & corporate social responsibility /[electronic resource] :Andrew Griffin. - London :Kogan Page,2008. - vi, 176 p. ;24 cm.

Title from e-book title screen (viewed September 19, 2008).

Includes bibliographical references (p. 165-166) and index.

Andrew Griffin shows how to take the initiative in strategically managing your business's reputation. He shows that standard thinking on reputation management is often inadequate for today's information age, and reveals a host of new and robust techniques and methods to ensure your company's reputation can withstand the major crises.

Electronic reproduction.
UK :
MyiLibrary,
2008

Access may be limited to MIL affiliated libraries.

ISBN: 9786611091859Subjects--Topical Terms:

230711
Public relations.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HD59.2 / .G75 2008eb

Dewey Class. No.: 659.2

New strategies for reputation managementgaining control of issues, crises & corporate social responsibility /
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