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New strategies for reputation manage...

Griffin, Andrew, (1972-)

New strategies for reputation managementgaining control of issues, crises & corporate social responsibility /

Record Type:	Electronic resources : Monograph/item
Title/Author:	New strategies for reputation managementAndrew Griffin.
Reminder of title:	gaining control of issues, crises & corporate social responsibility /
Author:	Griffin, Andrew,
Published:	London :Kogan Page,2008.
Description:	vi, 176 p. ;24 cm.
Notes:	Title from e-book title screen (viewed September 19, 2008).
Subject:	Public relations.
Online resource:	Connect to MyiLibrary resource
ISBN:	9786611091859

New strategies for reputation managementgaining control of issues, crises & corporate social responsibility /
Griffin, Andrew,1972-

New strategies for reputation managementgaining control of issues, crises & corporate social responsibility /[electronic resource] :Andrew Griffin. - London :Kogan Page,2008. - vi, 176 p. ;24 cm.

Title from e-book title screen (viewed September 19, 2008).

Includes bibliographical references (p. 165-166) and index.

Andrew Griffin shows how to take the initiative in strategically managing your business's reputation. He shows that standard thinking on reputation management is often inadequate for today's information age, and reveals a host of new and robust techniques and methods to ensure your company's reputation can withstand the major crises.

Electronic reproduction.
UK :
MyiLibrary,
2008

Access may be limited to MIL affiliated libraries.

ISBN: 9786611091859Subjects--Topical Terms:

230711
Public relations.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HD59.2 / .G75 2008eb

Dewey Class. No.: 659.2

New strategies for reputation managementgaining control of issues, crises & corporate social responsibility /
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040 $a UK-RwCLS $c UK-RwCLS
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100 0 $a Griffin, Andrew, $d 1972- $3 295990
245 1 0 $a New strategies for reputation management $b gaining control of issues, crises & corporate social responsibility / $c Andrew Griffin. $h [electronic resource] :
260 # $a London : $c 2008. $b Kogan Page,
300 $a vi, 176 p. ; $c 24 cm.
366 $b 20071215 $c IP
500 $a Title from e-book title screen (viewed September 19, 2008).
504 $a Includes bibliographical references (p. 165-166) and index.
520 # $a Andrew Griffin shows how to take the initiative in strategically managing your business's reputation. He shows that standard thinking on reputation management is often inadequate for today's information age, and reveals a host of new and robust techniques and methods to ensure your company's reputation can withstand the major crises.
533 $a Electronic reproduction. $b UK : $c MyiLibrary, $d 2008 $n Access may be limited to MIL affiliated libraries. $n Available via World Wide Web.
650 # 0 $a Public relations. $3 230711
650 # 0 $a Corporate image. $3 235990
650 # 0 $a Social responsibility of business. $3 200434
655 # 0 $a Electronic books. $2 local. $3 214472
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