國立高雄大學圖資館 |

Language: English

Back

Malcolm McDonald on marketing planni...

McDonald, Malcolm.

Malcolm McDonald on marketing planningunderstanding marketing plans and strategy /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Malcolm McDonald on marketing planningMalcolm McDonald.
Reminder of title:	understanding marketing plans and strategy /
Author:	McDonald, Malcolm.
Published:	London : Kogan Page,2008.
Description:	x, 197 p. :ill. ;
Notes:	Includes bibliographical references (p. 192) and index.
Notes:	Title from e-book title screen (viewed January 14, 2008).
Subject:	MarketingPlanning.
Online resource:	Connect to MyiLibrary resource
ISBN:	9786611092054

Malcolm McDonald on marketing planningunderstanding marketing plans and strategy /
McDonald, Malcolm.

Malcolm McDonald on marketing planningunderstanding marketing plans and strategy / [electronic resource] :Malcolm McDonald. - London : Kogan Page,2008. - x, 197 p. :ill. ;

Includes bibliographical references (p. 192) and index.

Electronic reproduction.
UK :
MyiLibrary,
2008

Access may be limited to MIL affiliated libraries.

ISBN: 9786611092054Subjects--Topical Terms:

250863
Marketing
--Planning.Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5415 / .M36 2008eb

Dewey Class. No.: 658.802

Malcolm McDonald on marketing planningunderstanding marketing plans and strategy /
LDR:00977nmm _22002293a_450 001 194166
005 20080319144307.0
006 m d
007 cr zn |
008 090528s2008 sb ||1|||eng d
020 $a 9786611092054
020 $z 9780749451493
035 $a 00348728
040 $a UK-RwCLS $c UK-RwCLS
050 1 4 $a HF5415 $b .M36 2008eb
082 0 4 $2 22 $a 658.802
100 0 $a McDonald, Malcolm. $3 296009
245 1 0 $a Malcolm McDonald on marketing planning $b understanding marketing plans and strategy / $c Malcolm McDonald. $h [electronic resource] :
260 # $a London : $c 2008. $b Kogan Page,
300 $a x, 197 p. : $b ill. ;
500 $a Includes bibliographical references (p. 192) and index.
500 $a Title from e-book title screen (viewed January 14, 2008).
533 $a Electronic reproduction. $b UK : $c MyiLibrary, $d 2008 $n Access may be limited to MIL affiliated libraries. $n Available via World Wide Web.
650 # 0 $a Marketing $x Planning. $3 250863
650 # 0 $a Marketing $x Management. $3 200067
655 # 0 $a Electronic books. $2 local. $3 214472
710 0 # $a MyiLibrary. $3 286823
856 4 # $u http://libsw.nuk.edu.tw:81/login?url=http://www.myilibrary.com?id=109205 $z Connect to MyiLibrary resource