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Branding unboundthe future of advert...

Mathieson, Rick.

Branding unboundthe future of advertising, sales, and the brand experience in the wireless age /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Branding unboundRick Mathieson.
Reminder of title:	the future of advertising, sales, and the brand experience in the wireless age /
Author:	Mathieson, Rick.
Published:	London :AMACOM ;2005.
Description:	ix, 244 p. :ill. ;24 cm.
Notes:	Title from e-book title screen (viewed September 19, 2008).
Subject:	Mobile commerce.
Online resource:	Connect to MyiLibrary resource
ISBN:	9786611127022

Branding unboundthe future of advertising, sales, and the brand experience in the wireless age /
Mathieson, Rick.

Branding unboundthe future of advertising, sales, and the brand experience in the wireless age /[electronic resource] :Rick Mathieson. - London :AMACOM ;2005. - ix, 244 p. :ill. ;24 cm.

Title from e-book title screen (viewed September 19, 2008).

Includes bibliographical references (p. [213]-227) and index.

Electronic reproduction.
UK :
MyiLibrary,
2008

Access may be limited to MIL affiliated libraries.

ISBN: 9786611127022

LCCN: 2005002544

Nat. Bib. No.: GBA536375bnbSubjects--Topical Terms:

208361
Mobile commerce.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5548.34 / .M38 2005eb

Dewey Class. No.: 658.872

Branding unboundthe future of advertising, sales, and the brand experience in the wireless age /
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245 1 0 $a Branding unbound $b the future of advertising, sales, and the brand experience in the wireless age / $c Rick Mathieson. $h [electronic resource] :
260 # $a London : $a New York : $c 2005. $b AMACOM ; $b McGraw-Hill [distributor],
300 $a ix, 244 p. : $b ill. ; $c 24 cm.
500 $a Title from e-book title screen (viewed September 19, 2008).
504 $a Includes bibliographical references (p. [213]-227) and index.
533 $a Electronic reproduction. $b UK : $c MyiLibrary, $d 2008 $n Access may be limited to MIL affiliated libraries. $n Available via World Wide Web.
650 # 0 $a Mobile commerce. $3 208361
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655 # 0 $a Electronic books. $2 local. $3 214472
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