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Branding unboundthe future of advert...

Mathieson, Rick.

Branding unboundthe future of advertising, sales, and the brand experience in the wireless age /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Branding unboundRick Mathieson.
其他題名:	the future of advertising, sales, and the brand experience in the wireless age /
作者:	Mathieson, Rick.
出版者:	London :AMACOM ;2005.
面頁冊數:	ix, 244 p. :ill. ;24 cm.
附註:	Title from e-book title screen (viewed September 19, 2008).
標題:	Mobile commerce.
電子資源:	Connect to MyiLibrary resource
ISBN:	9786611127022

Branding unboundthe future of advertising, sales, and the brand experience in the wireless age /
Mathieson, Rick.

Branding unboundthe future of advertising, sales, and the brand experience in the wireless age /[electronic resource] :Rick Mathieson. - London :AMACOM ;2005. - ix, 244 p. :ill. ;24 cm.

Title from e-book title screen (viewed September 19, 2008).

Includes bibliographical references (p. [213]-227) and index.

Electronic reproduction.
UK :
MyiLibrary,
2008

Access may be limited to MIL affiliated libraries.

ISBN: 9786611127022

LCCN: 2005002544

Nat. Bib. No.: GBA536375bnbSubjects--Topical Terms:

208361
Mobile commerce.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5548.34 / .M38 2005eb

Dewey Class. No.: 658.872

Branding unboundthe future of advertising, sales, and the brand experience in the wireless age /
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