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Boommarketing to the ultimate power ...

Brown, Mary, (1959-)

Boommarketing to the ultimate power consumer--the baby boomer woman /

Record Type:	Electronic resources : Monograph/item
Title/Author:	BoomMary Brown and Carol Orsborn ; foreword by Paco Underhill.
Reminder of title:	marketing to the ultimate power consumer--the baby boomer woman /
Author:	Brown, Mary,
other author:	Orsborn, Carol.
Published:	New York :American Management Association,c2006.
Description:	xviii, 238 p. :ill. ;24 cm.
Notes:	Title from e-book title screen (viewed February 26, 2008).
Subject:	Women consumers.
Online resource:	Connect to MyiLibrary resource
ISBN:	9786611128463

Boommarketing to the ultimate power consumer--the baby boomer woman /
Brown, Mary,1959-

Boommarketing to the ultimate power consumer--the baby boomer woman /[electronic resource] :Mary Brown and Carol Orsborn ; foreword by Paco Underhill. - New York :American Management Association,c2006. - xviii, 238 p. :ill. ;24 cm.

Title from e-book title screen (viewed February 26, 2008).

Includes bibliographical references (p. 225-228) and index.

Electronic reproduction.
UK :
MyiLibrary,
2008

Access may be limited to MIL affiliated libraries.

ISBN: 9786611128463

LCCN: 2006010294Subjects--Topical Terms:

235985
Women consumers.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HC79.C6 / B76 2006eb

Dewey Class. No.: 658.8/34082

Boommarketing to the ultimate power consumer--the baby boomer woman /
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020 $z 0814429807 (electronic bk.)
020 $z 0814473903 (Cloth)
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245 1 0 $a Boom $b marketing to the ultimate power consumer--the baby boomer woman / $c Mary Brown and Carol Orsborn ; foreword by Paco Underhill. $h [electronic resource] :
260 # $a New York : $c c2006. $b American Management Association,
300 $a xviii, 238 p. : $b ill. ; $c 24 cm.
500 $a Title from e-book title screen (viewed February 26, 2008).
504 $a Includes bibliographical references (p. 225-228) and index.
533 $a Electronic reproduction. $b UK : $c MyiLibrary, $d 2008 $n Access may be limited to MIL affiliated libraries. $n Available via World Wide Web.
650 # 0 $a Women consumers. $3 235985
650 # 0 $a Consumer behavior. $3 185170
650 # 0 $a Marketing. $3 182957
650 # 0 $a Baby boom generation. $3 296293
655 # 0 $a Electronic books. $2 local. $3 214472
700 0 # $a Orsborn, Carol. $3 296291
710 0 # $a MyiLibrary. $3 286823
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