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Retailizationbrand survival in the a...

Aconis, Anthony.

Retailizationbrand survival in the age of retailer power /

Record Type:	Electronic resources : Monograph/item
Title/Author:	RetailizationLars Thomassen, Keith Lincoln & Anthony Aconis.
Reminder of title:	brand survival in the age of retailer power /
Author:	Thomassen, Lars.
other author:	Lincoln, Keith.
Published:	London :Kogan Page,2006.
Description:	xviii, 221 p. :ill. ;24 cm.
Notes:	Title from e-book title screen (viewed October 16, 2007).
Subject:	Brand name products.
Online resource:	Connect to MyiLibrary resource
ISBN:	9786610550661

Retailizationbrand survival in the age of retailer power /
Thomassen, Lars.

Retailizationbrand survival in the age of retailer power /[electronic resource] :Lars Thomassen, Keith Lincoln & Anthony Aconis. - London :Kogan Page,2006. - xviii, 221 p. :ill. ;24 cm.

Title from e-book title screen (viewed October 16, 2007).

Includes bibliographical references (p. 199-209) and index.

Illustrating how brand power is slowly and inexorably being replaced by retailer power, this book reveals how successful brands sell themselves in modern day's evolving marketplace. It also shows how to transform the entire organization from top to bottom in order to regain brand power.

Electronic reproduction.
UK :
MyiLibrary,
2007

Access may be limited to MIL affiliated libraries.

ISBN: 9786610550661Subjects--Topical Terms:

202795
Brand name products.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HD69.B7

Dewey Class. No.: 658.8'27

Retailizationbrand survival in the age of retailer power /
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020 $a 9786610550661
020 $z 0749446897 (Cloth)
020 $z 0749448733 (electronic bk.)
035 $a 00350441
040 $a UK-RwCLS $c UK-RwCLS
050 1 4 $a HD69.B7
082 0 4 $2 22 $a 658.8'27
100 0 $a Thomassen, Lars. $3 295993
245 1 0 $a Retailization $b brand survival in the age of retailer power / $c Lars Thomassen, Keith Lincoln & Anthony Aconis. $h [electronic resource] :
260 # $a London : $c 2006. $b Kogan Page,
300 $a xviii, 221 p. : $b ill. ; $c 24 cm.
366 $b 20060515 $c IP
500 $a Title from e-book title screen (viewed October 16, 2007).
504 $a Includes bibliographical references (p. 199-209) and index.
520 # $a Illustrating how brand power is slowly and inexorably being replaced by retailer power, this book reveals how successful brands sell themselves in modern day's evolving marketplace. It also shows how to transform the entire organization from top to bottom in order to regain brand power.
533 $a Electronic reproduction. $b UK : $c MyiLibrary, $d 2007 $n Access may be limited to MIL affiliated libraries. $n Available via World Wide Web.
650 # 0 $a Brand name products. $3 202795
650 # 0 $a Organizational change. $3 183373
650 # 0 $a Brand name products $x Case studies. $3 210937
650 # 0 $a Chain stores. $3 297877
650 # 0 $a Retail trade. $3 209588
655 # 0 $a Electronic books. $2 local. $3 214472
700 0 # $a Lincoln, Keith. $3 295994
700 0 # $a Aconis, Anthony. $3 297876
710 0 # $a MyiLibrary. $3 286823
856 4 # $u http://libsw.nuk.edu.tw:81/login?url=http://www.myilibrary.com?id=55066 $z Connect to MyiLibrary resource