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The elusive fanreinventing sports in...

Kotler, Philip.

The elusive fanreinventing sports in a crowded marketplace /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The elusive fanIrving Rein, Philip Kotler, Ben Shields.
Reminder of title:	reinventing sports in a crowded marketplace /
Author:	Rein, Irving J.
other author:	Kotler, Philip.
Published:	New York :McGraw-Hill,c2006.
Description:	xiv, 345 p. ;24 cm.
Notes:	Title from e-book title screen (viewed October 15, 2007).
Subject:	SportsMarketing.
Online resource:	Connect to MyiLibrary resource
ISBN:	9786610644087

The elusive fanreinventing sports in a crowded marketplace /
Rein, Irving J.

The elusive fanreinventing sports in a crowded marketplace /[electronic resource] :Irving Rein, Philip Kotler, Ben Shields. - New York :McGraw-Hill,c2006. - xiv, 345 p. ;24 cm.

Title from e-book title screen (viewed October 15, 2007).

Includes bibliographical references (p. 307-327) and index.

Electronic reproduction.
UK :
MyiLibrary,
2007

Access may be limited to MIL affiliated libraries.

ISBN: 9786610644087

LCCN: 2006018779

Nat. Bib. No.: GBA642051bnb

Nat. Bib. Agency Control No.: 013454410UkSubjects--Topical Terms:

202500
Sports
--Marketing.Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: GV716 / .R45 2006eb

Dewey Class. No.: 796.06/98

The elusive fanreinventing sports in a crowded marketplace /
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003 DLC
005 20070731090925.0
006 m d
007 cr zn |
008 090528s2006 nyu sb 001 0 eng
010 $a 2006018779
015 $2 bnb $a GBA642051
016 7 $2 Uk $a 013454410
020 $a 9786610644087
020 $z 0071454098 (Cloth)
020 $z 0071491147 (electronic bk.)
035 $a 00350490
040 $a UK-RwCLS $c UK-RwCLS
043 $a n-us---
050 1 4 $a GV716 $b .R45 2006eb
082 0 4 $2 22 $a 796.06/98
100 0 $a Rein, Irving J. $3 245665
245 1 4 $a The elusive fan $b reinventing sports in a crowded marketplace / $c Irving Rein, Philip Kotler, Ben Shields. $h [electronic resource] :
260 # $a New York : $c c2006. $b McGraw-Hill,
300 $a xiv, 345 p. ; $c 24 cm.
500 $a Title from e-book title screen (viewed October 15, 2007).
504 $a Includes bibliographical references (p. 307-327) and index.
533 $a Electronic reproduction. $b UK : $c MyiLibrary, $d 2007 $n Access may be limited to MIL affiliated libraries. $n Available via World Wide Web.
650 # 0 $a Sports $x Marketing. $3 202500
650 # 0 $a Sports $x Economic aspects. $3 191544
650 # 0 $a Communication in marketing. $3 201651
650 # 0 $a Sports spectators $z United States. $3 298001
650 # 0 $a Professional sports $z United States. $3 298002
655 # 0 $a Electronic books. $2 local. $3 214472
700 0 # $a Kotler, Philip. $3 217351
700 0 # $a Shields, Ben. $3 298000
710 0 # $a MyiLibrary. $3 286823
856 4 # $u http://libsw.nuk.edu.tw:81/login?url=http://www.myilibrary.com?id=64408 $z Connect to MyiLibrary resource