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Brand failuresthe truth about the 10...

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Haig, Matt.

Brand failuresthe truth about the 100 biggest branding mistakes of all time /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Brand failuresMatt Haig.
Reminder of title:	the truth about the 100 biggest branding mistakes of all time /
Author:	Haig, Matt.
Published:	London :Kogan Page,2008, 2003.
Description:	xii, 260 p. ;22 cm.
Notes:	Reprint. Originally published: 2003
Notes:	Title from e-book title screen (viewed September 2, 2008).
Subject:	Product management.
Online resource:	Connect to MyiLibrary resource
ISBN:	9786611386405

Brand failuresthe truth about the 100 biggest branding mistakes of all time /
Haig, Matt.

Brand failuresthe truth about the 100 biggest branding mistakes of all time /[electronic resource] :Matt Haig. - London :Kogan Page,2008, 2003. - xii, 260 p. ;22 cm.

Reprint. Originally published: 2003

Includes index.

Electronic reproduction.
UK :
MyiLibrary,
2008

Access may be limited to MIL affiliated libraries.

ISBN: 9786611386405

Source: 138640MILSubjects--Topical Terms:

184540
Product management.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HD69.B7 / H345 2008eb

Dewey Class. No.: 658.827

Brand failuresthe truth about the 100 biggest branding mistakes of all time /
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020 $a 9786611386405
020 $z 0749444339 (Paper)
020 $z 0749454636 (electronic bk.)
035 $a 00350847
037 $a 138640 $b MIL
040 $a UK-RwCLS $c UK-RwCLS $d CaONFJC
050 # 4 $a HD69.B7 $b H345 2008eb
082 0 4 $2 22 $a 658.827
100 0 $a Haig, Matt. $3 245079
245 1 0 $a Brand failures $b the truth about the 100 biggest branding mistakes of all time / $c Matt Haig. $h [electronic resource] :
260 # $a London : $c 2008, 2003. $b Kogan Page,
300 $a xii, 260 p. ; $c 22 cm.
500 $a Reprint. Originally published: 2003
500 $a Title from e-book title screen (viewed September 2, 2008).
504 $a Includes index.
533 $a Electronic reproduction. $b UK : $c MyiLibrary, $d 2008 $n Access may be limited to MIL affiliated libraries. $n Available via World Wide Web.
650 # 0 $a Product management. $3 184540
650 # 0 $a Branding (Marketing). $3 298929
655 # 0 $a Electronic books. $2 local. $3 214472
710 0 # $a MyiLibrary. $3 286823
856 4 # $u http://libsw.nuk.edu.tw:81/login?url=http://www.myilibrary.com?id=138640 $z Connect to MyiLibrary resource

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1 records • Pages 1 •
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Inventory Number

No. of reservations

000000019633

電子館藏

1圖書

電子書

EB HD69.B7 H149 2008

一般使用(Normal)

On shelf

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1 records • Pages 1 •
1

Multimedia

Multimedia file
http://libsw.nuk.edu.tw:81/login?url=http://www.myilibrary.com?id=138640

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