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Brand failuresthe truth about the 10...

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Haig, Matt.

Brand failuresthe truth about the 100 biggest branding mistakes of all time /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Brand failuresMatt Haig.
其他題名:	the truth about the 100 biggest branding mistakes of all time /
作者:	Haig, Matt.
出版者:	London :Kogan Page,2008, 2003.
面頁冊數:	xii, 260 p. ;22 cm.
附註:	Reprint. Originally published: 2003
附註:	Title from e-book title screen (viewed September 2, 2008).
標題:	Product management.
電子資源:	Connect to MyiLibrary resource
ISBN:	9786611386405

Brand failuresthe truth about the 100 biggest branding mistakes of all time /
Haig, Matt.

Brand failuresthe truth about the 100 biggest branding mistakes of all time /[electronic resource] :Matt Haig. - London :Kogan Page,2008, 2003. - xii, 260 p. ;22 cm.

Reprint. Originally published: 2003

Includes index.

Electronic reproduction.
UK :
MyiLibrary,
2008

Access may be limited to MIL affiliated libraries.

ISBN: 9786611386405

Source: 138640MILSubjects--Topical Terms:

184540
Product management.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HD69.B7 / H345 2008eb

Dewey Class. No.: 658.827

Brand failuresthe truth about the 100 biggest branding mistakes of all time /
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500 $a Title from e-book title screen (viewed September 2, 2008).
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533 $a Electronic reproduction. $b UK : $c MyiLibrary, $d 2008 $n Access may be limited to MIL affiliated libraries. $n Available via World Wide Web.
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650 # 0 $a Branding (Marketing). $3 298929
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