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Chaotic marketsthriving in a world o...

Samli, A. Coskun.

Chaotic marketsthriving in a world of unpredictability /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Chaotic marketsA. Coskun Samli.
Reminder of title:	thriving in a world of unpredictability /
Author:	Samli, A. Coskun.
Published:	Westport, Conn. :Praeger Publishers,2007.
Description:	xxvii, 198 p. :ill. ;25 cm.
Subject:	Strategic planning.
Online resource:	http://ebooks.greenwood.com/reader.jsp?x=C9371&p=cover
ISBN:	1573567582 (electronic bk.)

Chaotic marketsthriving in a world of unpredictability /
Samli, A. Coskun.

Chaotic marketsthriving in a world of unpredictability /[electronic resource] :A. Coskun Samli. - Westport, Conn. :Praeger Publishers,2007. - xxvii, 198 p. :ill. ;25 cm.

Includes bibliographical references (p. [185]-192) and index.

The causes of chaotic pressures -- Past strategies were good, but-- -- Conventional wisdom-not -- Early performance assessment as a start -- The role of the counterchaos marketer -- Developing a learning organization -- The art and science of improvisation -- Products and services in generating consumer value -- The drive to innovate -- Using one's strengths -- Because we have been doing it this way traditionally -- It is not what they do-it is what we should be doing -- What are those markets anyway? -- Reaching the markets -- Postscript.

Electronic reproduction.
Westport, Conn. :
Greenwood Press,
2007.

Access is limited to subscribers of ebooks.greenwood.com.

ISBN: 1573567582 (electronic bk.)

Standard No.: 9781573567589(electronic bk.)

Greenwood eBookshttp://www.ebooks.greenwood.com/about.aspSubjects--Topical Terms:

191522
Strategic planning.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5415 / .S2715 2007eb

Dewey Class. No.: 658.8/101

Chaotic marketsthriving in a world of unpredictability /
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260 $a Westport, Conn. : $c 2007. $b Praeger Publishers,
300 $a xxvii, 198 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references (p. [185]-192) and index.
505 0 $a The causes of chaotic pressures -- Past strategies were good, but-- -- Conventional wisdom-not -- Early performance assessment as a start -- The role of the counterchaos marketer -- Developing a learning organization -- The art and science of improvisation -- Products and services in generating consumer value -- The drive to innovate -- Using one's strengths -- Because we have been doing it this way traditionally -- It is not what they do-it is what we should be doing -- What are those markets anyway? -- Reaching the markets -- Postscript.
533 $a Electronic reproduction. $b Westport, Conn. : $c Greenwood Press, $d 2007. $n Access is limited to subscribers of ebooks.greenwood.com. $n Available via the World Wide Web.
650 $a Strategic planning. $3 191522
650 $a Marketing. $3 182957
655 $a Electronic books. $2 local. $3 214472
856 4 $u http://ebooks.greenwood.com/reader.jsp?x=C9371&p=cover $z http://ebooks.greenwood.com/reader.jsp?x=C9371&p=cover