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The affluent consumermarketing and s...

Mazze, Edward M.

The affluent consumermarketing and selling the luxury lifestyle /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The affluent consumerRonald D. Michman and Edward M. Mazze.
Reminder of title:	marketing and selling the luxury lifestyle /
Author:	Michman, Ronald D.
other author:	Mazze, Edward M.
Published:	Westport, Conn. :Praeger Publishers,2006.
Description:	x, 194 p. ;25 cm.
Subject:	Affluent consumersUnited States.
Online resource:	http://ebooks.greenwood.com/reader.jsp?x=C9282&p=cover
ISBN:	0313086516 (electronic bk.)

The affluent consumermarketing and selling the luxury lifestyle /
Michman, Ronald D.

The affluent consumermarketing and selling the luxury lifestyle /[electronic resource] :Ronald D. Michman and Edward M. Mazze. - Westport, Conn. :Praeger Publishers,2006. - x, 194 p. ;25 cm.

Includes bibliographical references (p. [175]-185) and index.

Wealth in America -- Bridging the gap -- When good is not good enough -- Changing economic dimensions -- The affluent all-American consumer -- Affluent groups and aspirations -- Segmenting the affluent market -- Upscale strategies are not a panacea -- Redefining affluent consumer lifestyles -- Myths, realities and predictions.

Electronic reproduction.
Westport, Conn. :
Greenwood Press,
2007.

Access is limited to subscribers of ebooks.greenwood.com.

ISBN: 0313086516 (electronic bk.)

Standard No.: 9780313086519(electronic bk.)

Greenwood eBookshttp://www.ebooks.greenwood.com/about.aspSubjects--Topical Terms:

258351
Affluent consumers
--United States.Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5415.33.U6 / M53 2006eb

Dewey Class. No.: 658.8/343

The affluent consumermarketing and selling the luxury lifestyle /
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245 1 4 $a The affluent consumer $b marketing and selling the luxury lifestyle / $c Ronald D. Michman and Edward M. Mazze. $h [electronic resource] :
260 $a Westport, Conn. : $c 2006. $b Praeger Publishers,
300 $a x, 194 p. ; $c 25 cm.
504 $a Includes bibliographical references (p. [175]-185) and index.
505 0 $a Wealth in America -- Bridging the gap -- When good is not good enough -- Changing economic dimensions -- The affluent all-American consumer -- Affluent groups and aspirations -- Segmenting the affluent market -- Upscale strategies are not a panacea -- Redefining affluent consumer lifestyles -- Myths, realities and predictions.
533 $a Electronic reproduction. $b Westport, Conn. : $c Greenwood Press, $d 2007. $n Access is limited to subscribers of ebooks.greenwood.com. $n Available via the World Wide Web.
650 $a Affluent consumers $z United States. $3 258351
650 $a Luxuries $z United States $x Marketing. $3 299468
650 $a Target marketing $z United States. $3 299469
655 $a Electronic books. $2 local. $3 214472
700 $a Mazze, Edward M. $3 299466
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