國立高雄大學圖資館 |

Language: English

Back

Selling the dreamwhy advertising is good business /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Selling the dreamJohn Hood.
Reminder of title:	why advertising is good business /
Author:	Hood, John M.
Published:	Westport, Conn. :Praeger Publishers,2005.
Description:	x, 258 p. ;25 cm.
Subject:	AdvertisingSocial aspects.
Online resource:	http://www.ebooks.greenwood.com/reader.jsp?x=C8435&p=cover
ISBN:	031303687X (electronic bk.)

Selling the dreamwhy advertising is good business /
Hood, John M.1966-

Selling the dreamwhy advertising is good business /[electronic resource] :John Hood. - Westport, Conn. :Praeger Publishers,2005. - x, 258 p. ;25 cm.

Includes bibliographical references (p. [225]-249) and index.

Introduction -- The birth of advertising and commercial culture -- A carnival of conspicuous consumption -- Broadcasting revolution, advertising evolution -- The new economics and science of advertising -- Living the commercial life -- Health claims and the problem of fraud -- Advertising and the consuming child -- The economics and ethics of selling sin -- Conclusion.

Electronic reproduction.
Westport, Conn. :
Greenwood Press,
2006.

Access is limited to subscribers of ebooks.greenwood.com.

ISBN: 031303687X (electronic bk.)

Greenwood eBookshttp://www.ebooks.greenwood.com/about.aspSubjects--Topical Terms:

223769
Advertising
--Social aspects.Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5821 / .H637 2005eb

Dewey Class. No.: 659.1/042

Selling the dreamwhy advertising is good business /
LDR:01438nmm _2200253Ka_450 001 195672
005 19991016172844.0
006 m d
007 cr cn|
008 090528s2005 ctu sb 001 0 eng d
020 $a 031303687X (electronic bk.)
020 $a 9780313036873 (electronic bk.)
035 $a 00351141
037 $b Greenwood eBooks $n http://www.ebooks.greenwood.com/about.asp
040 $a LUCPP $c LUCPP $d WDICP
049 $a WDIA
050 1 4 $a HF5821 $b .H637 2005eb
082 0 4 $2 22 $a 659.1/042
100 $a Hood, John M. $q (John McDonald), $d 1966- $3 446738
245 1 0 $a Selling the dream $b why advertising is good business / $c John Hood. $h [electronic resource] :
260 $a Westport, Conn. : $c 2005. $b Praeger Publishers,
300 $a x, 258 p. ; $c 25 cm.
504 $a Includes bibliographical references (p. [225]-249) and index.
505 0 $a Introduction -- The birth of advertising and commercial culture -- A carnival of conspicuous consumption -- Broadcasting revolution, advertising evolution -- The new economics and science of advertising -- Living the commercial life -- Health claims and the problem of fraud -- Advertising and the consuming child -- The economics and ethics of selling sin -- Conclusion.
533 $a Electronic reproduction. $b Westport, Conn. : $c Greenwood Press, $d 2006. $n Access is limited to subscribers of ebooks.greenwood.com. $n Available via the World Wide Web.
650 $a Advertising $x Social aspects. $3 223769
655 $a Electronic books. $2 local. $3 214472
856 4 $u http://www.ebooks.greenwood.com/reader.jsp?x=C8435&p=cover $z http://www.ebooks.greenwood.com/reader.jsp?x=C8435&p=cover