國立高雄大學圖資館 |

語系: 繁體中文

說明(常見問題)

圖資館首頁

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Direct marketing in actioncutting-ed...

Thomas, Andrew R.

Direct marketing in actioncutting-edge strategies for finding and keeping the best customers /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Direct marketing in actionedited by Andrew R. Thomas ... [et al.].
其他題名:	cutting-edge strategies for finding and keeping the best customers /
其他作者:	Thomas, Andrew R.
出版者:	Westport, Conn. :Praeger Publishers,2007.
面頁冊數:	xiv, 218 p. :ill. ;25 cm.
標題:	Target marketing.
電子資源:	http://ebooks.greenwood.com/reader.jsp?x=C9223&p=cover
ISBN:	0313084513 (electronic bk.)

Direct marketing in actioncutting-edge strategies for finding and keeping the best customers /
Direct marketing in actioncutting-edge strategies for finding and keeping the best customers /[electronic resource] :edited by Andrew R. Thomas ... [et al.]. - Westport, Conn. :Praeger Publishers,2007. - xiv, 218 p. :ill. ;25 cm.

Includes bibliographical references (p. [195]-199) and index.

What is direct marketing? / Andrew R. Thomas and Karen Nelsen -- Customer analysis : the right behaviors / Deborah L. Owens and William J. Hauser -- Environmental analysis : identifying internal capabilities and external opportunities / Dan Rose -- Competitor analysis : assessing competitive formats and strategies / Linda M. Foley -- Data mining and profiling : the right information / Annemarie Scarisbrick-Hauser -- Target marketing / Deborah L. Owens and Cathy L. Martin -- Differentiating and positioning : formulating and implementing the right strategies / Dale M. Lewison -- Unique value proposition : developing and implementing the right offer / Dale M. Lewison and Mark Collins -- Creative marketing communications : creating and delivering the right message / William J. Hauser -- Direct marketing channels : selecting and employing the right media / Bruce D. Keillor -- Fulfillment and service : meeting and exceeding the customer's expectations / Ann Daher Fleming and Linda M. Foley -- Measurement and assessment : analyzing and interpreting performance results / Ann Daher Fleming and Linda M. Foley -- Adaptation and innovation / Linda M. Foley -- Ethics and professionalism / Steven Brubaker and Timothy J. Wilkinson.

Electronic reproduction.
Westport, Conn. :
Greenwood Press,
2007.

Access is limited to subscribers of ebooks.greenwood.com.

ISBN: 0313084513 (electronic bk.)

Standard No.: 9780313084515(electronic bk.)

Greenwood eBookshttp://www.ebooks.greenwood.com/about.aspSubjects--Topical Terms:

298632
Target marketing.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5415.126 / .D57 2007eb

Dewey Class. No.: 658.8/72

Direct marketing in actioncutting-edge strategies for finding and keeping the best customers /
LDR:02428nmm _2200265Ka_450 001 195685
005 19991016173826.0
006 m d
007 cr cn
008 090528s2007 ctua sb 001 0 eng d
020 $a 0313084513 (electronic bk.)
020 $a 9780313084515 (electronic bk.)
024 3 $a 9780313084515 $c (electronic bk.)
035 $a 00351154
037 $b Greenwood eBooks $n http://www.ebooks.greenwood.com/about.asp
040 $a LUCPP $c LUCPP $d WDICP
049 $a WDIA
050 1 4 $a HF5415.126 $b .D57 2007eb
082 0 4 $2 22 $a 658.8/72
245 0 0 $a Direct marketing in action $b cutting-edge strategies for finding and keeping the best customers / $c edited by Andrew R. Thomas ... [et al.]. $h [electronic resource] :
260 $a Westport, Conn. : $c 2007. $b Praeger Publishers,
300 $a xiv, 218 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references (p. [195]-199) and index.
505 0 $a What is direct marketing? / Andrew R. Thomas and Karen Nelsen -- Customer analysis : the right behaviors / Deborah L. Owens and William J. Hauser -- Environmental analysis : identifying internal capabilities and external opportunities / Dan Rose -- Competitor analysis : assessing competitive formats and strategies / Linda M. Foley -- Data mining and profiling : the right information / Annemarie Scarisbrick-Hauser -- Target marketing / Deborah L. Owens and Cathy L. Martin -- Differentiating and positioning : formulating and implementing the right strategies / Dale M. Lewison -- Unique value proposition : developing and implementing the right offer / Dale M. Lewison and Mark Collins -- Creative marketing communications : creating and delivering the right message / William J. Hauser -- Direct marketing channels : selecting and employing the right media / Bruce D. Keillor -- Fulfillment and service : meeting and exceeding the customer's expectations / Ann Daher Fleming and Linda M. Foley -- Measurement and assessment : analyzing and interpreting performance results / Ann Daher Fleming and Linda M. Foley -- Adaptation and innovation / Linda M. Foley -- Ethics and professionalism / Steven Brubaker and Timothy J. Wilkinson.
533 $a Electronic reproduction. $b Westport, Conn. : $c Greenwood Press, $d 2007. $n Access is limited to subscribers of ebooks.greenwood.com. $n Available via the World Wide Web.
650 $a Target marketing. $3 298632
650 $a Marketing $x Management. $3 200067
650 $a Consumer behavior. $3 185170
650 $a Direct marketing. $3 209672
655 $a Electronic books. $2 local. $3 214472
700 $a Thomas, Andrew R. $3 299754
856 4 $u http://ebooks.greenwood.com/reader.jsp?x=C9223&p=cover $z http://ebooks.greenwood.com/reader.jsp?x=C9223&p=cover