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Seeing spotsa functional analysis of...

Benoit, William L.

Seeing spotsa functional analysis of presidential television advertisements, 1952-1996 /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Seeing spotsWilliam L. Benoit.
Reminder of title:	a functional analysis of presidential television advertisements, 1952-1996 /
Author:	Benoit, William L.
Published:	Westport, Conn. :Praeger,1999.
Description:	xii, 238 p. :ill. ;24 cm.
Series:	Praeger series in political communication,
Subject:	Advertising, PoliticalUnited States.
Online resource:	http://www.ebooks.greenwood.com/reader.jsp?x=200054F4&p=cover
ISBN:	0313003254 (electronic bk.)

Seeing spotsa functional analysis of presidential television advertisements, 1952-1996 /
Benoit, William L.

Seeing spotsa functional analysis of presidential television advertisements, 1952-1996 /[electronic resource] :William L. Benoit. - Westport, Conn. :Praeger,1999. - xii, 238 p. :ill. ;24 cm. - Praeger series in political communication,1062-5623.

Includes bibliographical references.

Preliminaries. Introduction: presidential television spots ; The functional approach to political advertising -- General campaigns. In the beginning: 1952, 1956 ; The Democrats ascend: 1960, 1964 ; Nixon's return: 1968, 1972 ; After Watergate: 1976, 1980 ; Republicans in control: 1984, 1988 ; The end of the millennium: 1992, 1996 -- Other campaigns. Primary campaigns: who shall lead us? ; Third-party candidates: another choice -- Comparisons. Contrasts ; Conclusions.

Electronic reproduction.
Westport, Conn. :
Greenwood Press,
2004.

Access is limited to subscribers of ebooks.greenwood.com.

ISBN: 0313003254 (electronic bk.)

Greenwood eBookshttp://www.ebooks.greenwood.com/about.aspSubjects--Topical Terms:

221006
Advertising, Political
--United States.Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: JK524 / .B46 1999eb

Dewey Class. No.: 324.7/3/097309045

Seeing spotsa functional analysis of presidential television advertisements, 1952-1996 /
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260 $a Westport, Conn. : $c 1999. $b Praeger,
300 $a xii, 238 p. : $b ill. ; $c 24 cm.
440 0 $a Praeger series in political communication, $x 1062-5623
504 $a Includes bibliographical references.
505 0 $a Preliminaries. Introduction: presidential television spots ; The functional approach to political advertising -- General campaigns. In the beginning: 1952, 1956 ; The Democrats ascend: 1960, 1964 ; Nixon's return: 1968, 1972 ; After Watergate: 1976, 1980 ; Republicans in control: 1984, 1988 ; The end of the millennium: 1992, 1996 -- Other campaigns. Primary campaigns: who shall lead us? ; Third-party candidates: another choice -- Comparisons. Contrasts ; Conclusions.
533 $a Electronic reproduction. $b Westport, Conn. : $c Greenwood Press, $d 2004. $n Access is limited to subscribers of ebooks.greenwood.com. $n Available via the World Wide Web.
650 $a Advertising, Political $z United States. $3 221006
650 $a Television in politics $z United States. $3 300397
650 $a Pr�esidents $z �Etats-Unis $x �Election. $3 313286
650 $a Publicit�e politique $z �Etats-Unis. $3 313287
650 $a T�el�evision en politique $z �Etats-Unis. $3 313288
650 $a Presidents $z United States $x Election. $3 300396
655 $a Electronic books. $2 local. $3 214472
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