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Handbook of marketing decision models

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Handbook of marketing decision models

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Handbook of marketing decision modelsedited by Berend Wierenga.
other author:	Wierenga, Berend.
Published:	Boston, MA :Springer Science+Business Media, LLC,2008.
Description:	630 p. :ill., digital ;24 cm.
Series:	International series in operations research & management science,
Contained By:	Springer eBooks
Subject:	MarketingDecision making
Online resource:	http://dx.doi.org/10.1007/978-0-387-78213-3
ISBN:	9780387782126 (paper)

Handbook of marketing decision models
Handbook of marketing decision models[electronic resource] /edited by Berend Wierenga. - Boston, MA :Springer Science+Business Media, LLC,2008. - 630 p. :ill., digital ;24 cm. - International series in operations research & management science,1210884-8289 ;.

ISBN: 9780387782126 (paper)Subjects--Topical Terms:

243736
Marketing
--Decision making

Dewey Class. No.: 658.802

Handbook of marketing decision models
LDR:00860nam _22002295a_450 001 197876
003 Springer
005 20081106135157.0
006 m d
007 cr nn 008maaau
008 090528s2008 mau j eng d
020 $a 9780387782126 (paper)
020 $a 9780387782133 (electronic bk.)
035 $a 00354515
082 0 4 $2 22 $a 658.802
090 $a HF5415.13 $b .H236 2008
245 0 0 $a Handbook of marketing decision models $c edited by Berend Wierenga. $h [electronic resource] /
260 $a Boston, MA : $c 2008. $b Springer Science+Business Media, LLC,
300 $a 630 p. : $b ill., digital ; $c 24 cm.
440 0 $a International series in operations research & management science, $v 121 $x 0884-8289 ;
650 $a Marketing $x Decision making $x Mathematical models. $3 243736
650 $a Marketing $x Management. $3 200067
650 $a Economics/Management Science. $3 273684
650 $a Electronic Commerce/e-business. $3 274347
650 $a Entrepreneurship. $3 183598
650 $a Information Systems Applications (incl.Internet) $3 253439
650 $a Management/Business for Professionals. $3 283813
650 $a Marketing. $3 182957
650 $a Operations Research/Decision Theory. $3 273963
700 $a Wierenga, Berend. $3 305907
710 $a SpringerLink (Online service) $3 273601
773 0 $t Springer eBooks
856 4 0 $u http://dx.doi.org/10.1007/978-0-387-78213-3 $z http://dx.doi.org/10.1007/978-0-387-78213-3
950 $a Business and Economics (Springer-11643; ZDB-2-SBE)

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000000022142

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EB HF5415.13 H236 2008

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http://dx.doi.org/10.1007/978-0-387-78213-3

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