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Handbook of marketing decision models

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Handbook of marketing decision models

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Handbook of marketing decision modelsedited by Berend Wierenga.
其他作者:	Wierenga, Berend.
出版者:	Boston, MA :Springer Science+Business Media, LLC,2008.
面頁冊數:	630 p. :ill., digital ;24 cm.
叢書名:	International series in operations research & management science,
Contained By:	Springer eBooks
標題:	MarketingDecision making
電子資源:	http://dx.doi.org/10.1007/978-0-387-78213-3
ISBN:	9780387782126 (paper)

Handbook of marketing decision models
Handbook of marketing decision models[electronic resource] /edited by Berend Wierenga. - Boston, MA :Springer Science+Business Media, LLC,2008. - 630 p. :ill., digital ;24 cm. - International series in operations research & management science,1210884-8289 ;.

ISBN: 9780387782126 (paper)Subjects--Topical Terms:

243736
Marketing
--Decision making

Dewey Class. No.: 658.802

Handbook of marketing decision models
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