The international marketing of trave...
B�echerel, Lionel.

 

  • The international marketing of travel and tourism :a strategic approach /
  • Record Type: Language materials, printed : Monograph/item
    Title/Author: The international marketing of travel and tourism :edited by Fran�cois Vellas and Lionel B�echerel.
    Reminder of title: a strategic approach /
    other author: Vellas, Fran�cois.
    Published: Houndmills, Basingstoke, Hampshire :Macmillan Press Ltd. ;1999.
    Description: xxi, 329 p. :ill. ;26 cm.
    Subject: TourismMarketing.
    ISBN: 0312225970 (cover)
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