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Blue ocean strategy :how to create uncontested market space and make the competition irrelevant /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Blue ocean strategy :W. Chan Kim, Ren�ee Mauborgne.
Reminder of title:	how to create uncontested market space and make the competition irrelevant /
Author:	Kim, W. Chan.
other author:	Mauborgne, Ren�ee.
Published:	Boston, Mass. :Harvard Business School Press,c2005.
Description:	xv, 240 p. :ill. ;25 cm.
Subject:	Market segmentation.
Online resource:	http://www.loc.gov/catdir/toc/ecip0422/2004020857.html
ISBN:	1591396190 (hardcover : alk. paper) :

Blue ocean strategy :how to create uncontested market space and make the competition irrelevant /
Kim, W. Chan.

Blue ocean strategy :how to create uncontested market space and make the competition irrelevant /W. Chan Kim, Ren�ee Mauborgne. - Boston, Mass. :Harvard Business School Press,c2005. - xv, 240 p. :ill. ;25 cm.

Includes bibliographical references (p. [223]-229) and index.

Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.

ISBN: 1591396190 (hardcover : alk. paper) :NT$888

LCCN: 2004020857Subjects--Topical Terms:

243335
Market segmentation.

LC Class. No.: HF5415.153 / .K53 2005

Dewey Class. No.: 658.802 / K56

Blue ocean strategy :how to create uncontested market space and make the competition irrelevant /
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010 $a 2004020857
020 $a 1591396190 (hardcover : alk. paper) : $c NT$888
035 $a 00256426
040 $a DLC $c DLC $d UKM $d C#P $d DLC
041 $a eng
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050 0 0 $a HF5415.153 $b .K53 2005
082 0 4 $a 658.802 $b K56
100 $a Kim, W. Chan. $3 246366
245 1 0 $a Blue ocean strategy : $b how to create uncontested market space and make the competition irrelevant / $c W. Chan Kim, Ren�ee Mauborgne.
260 $a Boston, Mass. : $c c2005. $b Harvard Business School Press,
300 $a xv, 240 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references (p. [223]-229) and index.
505 0 $a Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.
650 $a Market segmentation. $3 243335
650 $a New products. $3 230671
700 $a Mauborgne, Ren�ee. $3 312242
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/ecip0422/2004020857.html $z http://www.loc.gov/catdir/toc/ecip0422/2004020857.html

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