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The Facebook era :tapping online soc...

Shih, Clara Chung-wai.

The Facebook era :tapping online social networks to build better products, reach new audiences, and sell more stuff /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The Facebook era :Clara Shih.
Reminder of title:	tapping online social networks to build better products, reach new audiences, and sell more stuff /
Author:	Shih, Clara Chung-wai.
Published:	Boston :Prentice Hall,c2009.
Description:	xiv, 236 p. :ill., map ;23 cm.
Notes:	Includes index.
Subject:	Online social networks.
ISBN:	0137152221 (pbk. : alk. paper)

The Facebook era :tapping online social networks to build better products, reach new audiences, and sell more stuff /
Shih, Clara Chung-wai.

The Facebook era :tapping online social networks to build better products, reach new audiences, and sell more stuff /Clara Shih. - Boston :Prentice Hall,c2009. - xiv, 236 p. :ill., map ;23 cm.

Includes index.

The fourth revolution -- The evolution of digital media -- Social capital from networking online -- Social sales -- Social network marketing -- Social innovation -- Social recruiting -- Engage your customers -- Get your message across -- Build and manage your relationships -- Corporate governance and strategy -- The future of social business.

ISBN: 0137152221 (pbk. : alk. paper)

LCCN: 2009000872Subjects--Uniform Titles:

Facebook (Electronic resource)
Subjects--Topical Terms:

281852
Online social networks.

LC Class. No.: HD30.37 / .S49 2009

Dewey Class. No.: 658.8/72

The Facebook era :tapping online social networks to build better products, reach new audiences, and sell more stuff /
LDR:01031cam 22002054a 450 001 208797
003 OCoLC
005 20090424000000.0
008 090730s2009 mauab 001 0 eng
010 $a 2009000872
020 $a 0137152221 (pbk. : alk. paper)
020 $a 9780137152223 (pbk. : alk. paper) : $c NT$779
035 $a 00376250
040 $a DLC $c DLC $d BTCTA $d BWX $d C#P $d OCLCA $d YDXCP
050 0 0 $a HD30.37 $b .S49 2009
082 0 0 $2 22 $a 658.8/72
100 $a Shih, Clara Chung-wai. $3 324899
245 1 4 $a The Facebook era : $b tapping online social networks to build better products, reach new audiences, and sell more stuff / $c Clara Shih.
260 $a Boston : $c c2009. $b Prentice Hall,
300 $a xiv, 236 p. : $b ill., map ; $c 23 cm.
500 $a Includes index.
505 0 $a The fourth revolution -- The evolution of digital media -- Social capital from networking online -- Social sales -- Social network marketing -- Social innovation -- Social recruiting -- Engage your customers -- Get your message across -- Build and manage your relationships -- Corporate governance and strategy -- The future of social business.
630 $a Facebook (Electronic resource) $3 310937
650 $a Online social networks. $3 281852
650 $a Business enterprises $x Computer networks. $3 184482