國立高雄大學圖資館 |

Language: English

Back

The why of consumption :contemporary...

Huffman, Cynthia.

The why of consumption :contemporary perspectives on consumer motives, goals, and desires /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The why of consumption :edited by S. Ratneshwar, David Glen Mick, and Cynthia Huffman.
Reminder of title:	contemporary perspectives on consumer motives, goals, and desires /
other author:	Ratneshwar, S.
Published:	London :Routledge,2003.
Description:	xx, 330 p. :ill. ;24 cm.
Subject:	Consumer behavior.
ISBN:	0415316170 (pbk.) :

The why of consumption :contemporary perspectives on consumer motives, goals, and desires /
The why of consumption :contemporary perspectives on consumer motives, goals, and desires /edited by S. Ratneshwar, David Glen Mick, and Cynthia Huffman. - London :Routledge,2003. - xx, 330 p. :ill. ;24 cm. - Routledge interpretive marketing research ;1.

Includes bibliographical references and index.

ISBN: 0415316170 (pbk.) :NT$1556Subjects--Topical Terms:

185170
Consumer behavior.

LC Class. No.: HF5415.32 / .W47 2003

Dewey Class. No.: 658.8/342

The why of consumption :contemporary perspectives on consumer motives, goals, and desires /
LDR:00641nam 2200169 a 450 001 210766
008 090730s2003 enka b 001 0 eng d
020 $a 0415316170 (pbk.) : $c NT$1556
035 $a 00381827
040 $a UK $b eng $c UK
041 0 $a eng
050 4 $a HF5415.32 $b .W47 2003
082 0 4 $a 658.8/342 $2 21
245 0 4 $a The why of consumption : $b contemporary perspectives on consumer motives, goals, and desires / $c edited by S. Ratneshwar, David Glen Mick, and Cynthia Huffman.
260 $a London : $c 2003. $b Routledge,
300 $a xx, 330 p. : $b ill. ; $c 24 cm.
490 0 $a Routledge interpretive marketing research ; $v 1
504 $a Includes bibliographical references and index.
650 $a Consumer behavior. $3 185170
650 $a Consumers $x Research. $3 275099
700 $a Ratneshwar, S. $3 333292
700 $a Mick, David Glen. $3 333293
700 $a Huffman, Cynthia. $3 333294