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The why of consumption :contemporary...

Huffman, Cynthia.

The why of consumption :contemporary perspectives on consumer motives, goals, and desires /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The why of consumption :edited by S. Ratneshwar, David Glen Mick, and Cynthia Huffman.
其他題名:	contemporary perspectives on consumer motives, goals, and desires /
其他作者:	Ratneshwar, S.
出版者:	London :Routledge,2003.
面頁冊數:	xx, 330 p. :ill. ;24 cm.
標題:	Consumer behavior.
ISBN:	0415316170 (pbk.) :

The why of consumption :contemporary perspectives on consumer motives, goals, and desires /
The why of consumption :contemporary perspectives on consumer motives, goals, and desires /edited by S. Ratneshwar, David Glen Mick, and Cynthia Huffman. - London :Routledge,2003. - xx, 330 p. :ill. ;24 cm. - Routledge interpretive marketing research ;1.

Includes bibliographical references and index.

ISBN: 0415316170 (pbk.) :NT$1556Subjects--Topical Terms:

185170
Consumer behavior.

LC Class. No.: HF5415.32 / .W47 2003

Dewey Class. No.: 658.8/342

The why of consumption :contemporary perspectives on consumer motives, goals, and desires /
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