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Measuring the user experiencecollect...

Albert, Bill

Measuring the user experiencecollecting, analyzing, and presenting usability metrics /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Measuring the user experienceTom Tullis, Bill Albert.
Reminder of title:	collecting, analyzing, and presenting usability metrics /
Author:	Tullis, Tom
other author:	Albert, Bill
Published:	Amsterdam ;Elsevier/Morgan Kaufmann,c2008.
Description:	xvii, 317 p. :ill. ;24 cm.
Series:	The Morgan Kaufmann series in interactive technologies
Subject:	Measurement.
Online resource:	An electronic book accessible through the World Wide Web; click for information
Online resource:	http://www.engineeringvillage.com/controller/servlet/OpenURL?genre=book&isbn=9780123735584
ISBN:	9780123735584

Measuring the user experiencecollecting, analyzing, and presenting usability metrics /
Tullis, Tom

Measuring the user experiencecollecting, analyzing, and presenting usability metrics /[electronic resource] :Tom Tullis, Bill Albert. - Amsterdam ;Elsevier/Morgan Kaufmann,c2008. - xvii, 317 p. :ill. ;24 cm. - The Morgan Kaufmann series in interactive technologies.

Includes bibliographical references and index.

Introduction; Background: Data Types; Sampling Size; Experimental Design; Data Analysis. Overview of Usability Metrics: Types of Metrics; Methods and Metrics; Summative vs. Formative; Choosing Appropriate Metrics. Performance Metrics: Task Success; Completion Time; Errors; Efficiency (clicks, pages, steps, etc.). Issues-Based Metrics: What is a Usability Issue; Severity Ratings; Test Biases; Reporting Positive Issues. Peferential-Based Metrics: Satisfaction; Ease of Use, Usefulness; Expectations; Standard Questionnaires. Web Navigation Metrics: Web-page Click-through Rates; Web page Abandonment Rates. Derived Metrics: Task-based; Aggregate. Observational Metrics: Eye Movements; Stress; Facial Expressions; Other Observational Metrics. Case Studies. Special Topics: Six Sigma and Usability; Automated Methods; Discount Techniques; Server Log Analysis; A/B Testing. Conclusion: Communication to Management; Cost Justification; Industry Trends.

Effectively measuring the usability of any product requires choosing the right metric, applying it, and effectively using the information it reveals. Measuring the User Experience provides the first single source of practical information to enable usability professionals and product developers to do just that. Authors Tullis and Albert organize dozens of metrics into six categories: performance, issues-based, self-reported, web navigation, derived, and behavioral/physiological. They explore each metric, considering best methods for collecting, analyzing, and presenting the data. They provide step-by-step guidance for measuring the usability of any type of product using any type of technology. . Presents criteria for selecting the most appropriate metric for every case . Takes a product and technology neutral approach . Presents in-depth case studies to show how organizations have successfully used the metrics and the information they revealed.

Electronic reproduction.
Amsterdam :
Elsevier Science & Technology,
2008.

Mode of access: World Wide Web.

ISBN: 9780123735584

Source: 133788:133914Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:

304410
Measurement.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: QA76.9.U83 / T95 2008eb

Dewey Class. No.: 303.48/34

Measuring the user experiencecollecting, analyzing, and presenting usability metrics /
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245 1 0 $a Measuring the user experience $h [electronic resource] : $b collecting, analyzing, and presenting usability metrics / $c Tom Tullis, Bill Albert.
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300 $a xvii, 317 p. : $b ill. ; $c 24 cm.
440 4 $a The Morgan Kaufmann series in interactive technologies
504 $a Includes bibliographical references and index.
505 0 $a Introduction; Background: Data Types; Sampling Size; Experimental Design; Data Analysis. Overview of Usability Metrics: Types of Metrics; Methods and Metrics; Summative vs. Formative; Choosing Appropriate Metrics. Performance Metrics: Task Success; Completion Time; Errors; Efficiency (clicks, pages, steps, etc.). Issues-Based Metrics: What is a Usability Issue; Severity Ratings; Test Biases; Reporting Positive Issues. Peferential-Based Metrics: Satisfaction; Ease of Use, Usefulness; Expectations; Standard Questionnaires. Web Navigation Metrics: Web-page Click-through Rates; Web page Abandonment Rates. Derived Metrics: Task-based; Aggregate. Observational Metrics: Eye Movements; Stress; Facial Expressions; Other Observational Metrics. Case Studies. Special Topics: Six Sigma and Usability; Automated Methods; Discount Techniques; Server Log Analysis; A/B Testing. Conclusion: Communication to Management; Cost Justification; Industry Trends.
520 $a Effectively measuring the usability of any product requires choosing the right metric, applying it, and effectively using the information it reveals. Measuring the User Experience provides the first single source of practical information to enable usability professionals and product developers to do just that. Authors Tullis and Albert organize dozens of metrics into six categories: performance, issues-based, self-reported, web navigation, derived, and behavioral/physiological. They explore each metric, considering best methods for collecting, analyzing, and presenting the data. They provide step-by-step guidance for measuring the usability of any type of product using any type of technology. . Presents criteria for selecting the most appropriate metric for every case . Takes a product and technology neutral approach . Presents in-depth case studies to show how organizations have successfully used the metrics and the information they revealed.
533 $a Electronic reproduction. $b Amsterdam : $c Elsevier Science & Technology, $d 2008. $n Mode of access: World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on Dec. 9, 2008). $n Access may be restricted to users at subscribing institutions.
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650 0 $a Technology assessment. $3 340775
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700 1 $a Albert, Bill $q (William) $3 452603
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994 $a C0 $b TEF