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From brand vision to brand evaluatio...

Chartered Institute of Marketing.

From brand vision to brand evaluationthe strategic process of growing and strengthening brands building and sustaining brands /

Record Type:	Electronic resources : Monograph/item
Title/Author:	From brand vision to brand evaluationLeslie de Chernatony.
Reminder of title:	the strategic process of growing and strengthening brands building and sustaining brands /
Author:	De Chernatony, L.
Published:	Oxford ;Academic Press,2001.
Description:	xv, 293 p. :ill. (some col.)., port.
Notes:	Published in association with the Chartered Institute of Marketing.
Subject:	Brand name products.
Online resource:	An electronic book accessible through the World Wide Web; click to view

From brand vision to brand evaluationthe strategic process of growing and strengthening brands building and sustaining brands /
De Chernatony, L.

From brand vision to brand evaluationthe strategic process of growing and strengthening brands building and sustaining brands /[electronic resource] :Leslie de Chernatony. - Oxford ;Academic Press,2001. - xv, 293 p. :ill. (some col.)., port.

Published in association with the Chartered Institute of Marketing.

Includes bibliographical references and index.

Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.

Available via World Wide Web.Subjects--Topical Terms:

202795
Brand name products.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HD69.B7 / D455 2001eb

Dewey Class. No.: 658.8/27

From brand vision to brand evaluationthe strategic process of growing and strengthening brands building and sustaining brands /
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