Emotion and reason in consumer behavior
Chaudhuri, Arjun.

 

  • Emotion and reason in consumer behavior
  • Record Type: Electronic resources : Monograph/item
    Title/Author: Emotion and reason in consumer behaviorArjun Chaudhuri.
    Author: Chaudhuri, Arjun.
    Published: Oxford :Butterworth-Heinemann,2006.
    Description: xv, 165 p. :ill. ;23 cm.
    Notes: Title from e-book title screen (viewed October 15, 2007).
    Subject: Consumer behavior.
    Online resource: Connect to MyiLibrary resource
    ISBN: 9786610629558
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