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Internal marketingtools and concepts...

Ahmed, Pervaiz K.

Internal marketingtools and concepts for customer-focused management /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Internal marketingPervaiz K. Ahmed and Mohammed Rafiq.
Reminder of title:	tools and concepts for customer-focused management /
remainder title:	Tools and concepts for customer-focused management
Author:	Ahmed, Pervaiz K.
other author:	Rafiq, Mohammed.
Published:	Amsterdam ;Elsevier Butterworth-Heinemann,2004.
Description:	x, 299 p. :ill. ;24 cm.
Notes:	Title from e-book title screen (viewed December 16, 2007).
Subject:	Organizational effectivenessCase studies.
Online resource:	Connect to MyiLibrary resource
ISBN:	9786611021870

Internal marketingtools and concepts for customer-focused management /
Ahmed, Pervaiz K.

Internal marketingtools and concepts for customer-focused management /[electronic resource] :Tools and concepts for customer-focused managementPervaiz K. Ahmed and Mohammed Rafiq. - Amsterdam ;Elsevier Butterworth-Heinemann,2004. - x, 299 p. :ill. ;24 cm.

Title from e-book title screen (viewed December 16, 2007).

Includes bibliographical references and index.

Electronic reproduction.
UK :
MyiLibrary,
2007

Available via World Wide Web.

ISBN: 9786611021870

LCCN: 2004274704Subjects--Topical Terms:

201686
Organizational effectiveness
--Case studies.Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5415.13 / .A354 2004eb

Dewey Class. No.: 658.8

Internal marketingtools and concepts for customer-focused management /
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650 # 0 $a Relationship marketing. $3 187343
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