Beyond buzzthe next generation of wo...
Kelly, Lois (1955-)

 

  • Beyond buzzthe next generation of word-of-mouth marketing /
  • Record Type: Electronic resources : Monograph/item
    Title/Author: Beyond buzzLois Kelly.
    Reminder of title: the next generation of word-of-mouth marketing /
    Author: Kelly, Lois
    Published: New York, NY :AMACOM,c2007.
    Description: x, 228 p. :ill. ;24 cm.
    Notes: Title from e-book title screen (viewed August 21, 2009).
    Subject: Communication in marketing.
    Online resource: Connect to MyiLibrary resource
    ISBN: 9786611128524
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