Mobile support in customer loyalty m...
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  • Mobile support in customer loyalty managementan architectural framework /
  • Record Type: Electronic resources : Monograph/item
    Title/Author: Mobile support in customer loyalty managementby Christian Zeidler.
    Reminder of title: an architectural framework /
    Author: Zeidler, Christian.
    Published: Wiesbaden :Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden,2009.
    Description: xvi, 239 p. :ill., digital ;24 cm.
    Contained By: Springer eBooks
    Subject: Customer loyalty.
    Online resource: http://dx.doi.org/10.1007/978-3-8349-8301-5
    ISBN: 9783834983015 (electronic bk.)
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